Advice You - Business

If you want to get media publicity, and if you want a sure fir

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e way to prevent your press release from being ignored or toss

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

d in the garbage, then listen to this:

A little while back I

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

interviewed a true marketing genius who has sold over 500,000

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

pecial effects cookbooks (i.e. volcano cakes, etc) -- many of

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

hich have been sold as a result of using nothing but free publ

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

icity.

And one of his "secrets" for getting so much media att

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ntion is his special way of sending out his press releases.

I

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

nstead of faxing or emailing them, he puts his press releases

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

n a big red envelope and uses a thick black magic marker for t

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e return address. And he just writes in big letters all over

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

it so that the envelope really looks special.

The key, he say

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

, is to use a big red envelope, 8 x 10, #10 and be completely

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

outrageous.

The reason this works is because it's the equival

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

nt of a guy wearing a big goofy red suit and walking into a ro

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

m full of people who are wearing blue or gray suits. You've g

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ot no choice but to notice him, see what he's up to, and see w

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

at's going on.

And you know what?

This guy I talked with has

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

never had a problem getting publicity. Even though he sends

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

t to basically the exact same media people each and every year

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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