Advice You - Business

News releases, also called press releases, are the most important selling tool of publicity. The release must capture the editor's attent

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ion, be precise and easy to read.

A news release can go to just one newspaper or many publications at once. It can be a community notice

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

about an organization's library sale or an international insight into inflation. The same standard form is used for every type of news,

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

hether an executive promotion in the trade magazines, or a local event such as an author signing books at a neighborhood bookstore.

If y

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

u want your notice to get into a special edition of a publication, be aware of the deadlines. Sunday news editions generally have more r

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

aders than the daily editions. Find out when your release must be received at the editor's desk. Never mix publicity with advertising. If

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

your newspaper features specific businesses in special industry supplements, you may be chosen because you advertise.

But otherwise, ed

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

itors frown on any releases that merely imitate advertising and are not newsworthy. Don't embarrass yourself by sending anything that is

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ot worthy of being printed in the publication as news. Not only will your release be thrown away, but you will destroy any chance you ha

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

for subsequent releases with that editor.

WRITING THE RELEASE

Keep the news release to one page. Type it clearly on white bond paper, d

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

uble spaced, and never send it with typographical errors. Since the release might be published exactly as it is received, be sure the cop

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

is professional and worthy of publication.

At the top left, put your name and address and the phone number you can be reached at during

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

business hours. In full capital letters at the right, type, FOR IMMEDIATE RELEASE, PLEASE or for release on or after a certain date.

Use

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

a headline appropriate to the event or topic, and keep it short - just like newspaper headings. Capitalize the letters and underline the

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

headline.

Start the copy with a dateline, which is the city and date. Then write the rest within a few paragraphs. Include the importan

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

information in the standard who, what, when and where. Use good English, but don't run on with unimportant adjectives or boring informat

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

on. You can capitalize the first letters of important events such as Public Auction or the name of your new product.

If you have a rele

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

se to send to many publications at the same time, have it printed by photo offset so the copy is clear and looks original.

Include a per

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

onal letter to the editor. Be cordial, but keep it short. If your product is convenient to mail, you may include a sample if the editor i

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

amenable.

Watch the publications and clip the printed publicity yourself. Never ask the publication to send you a copy.

Copyright 200

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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