Advice You - Business

Most business owners try their hardest to get media attention. Why? Because getting medi

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

a attention is a great opportunity to get free promotion to a large group of targeted pote

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

tial customers without all the cost. It is also an objective presentation of a business

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

and the products a business offers. Businesses that have appeared in the media obtain cre

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ibility and are more recognizable. In most situations, media attention is a positive res

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

lt of a professional public relations campaign. Journalists are often seeking new and int

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

eresting stories and so they get something out of it as well.

Your media kit, or press ki

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

, is usually contained within a presentation folder of some kind. It is a professional r

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

presentation of your company that includes information about your company, photos, previou

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

s articles written about you, and marketing materials. If a journalist asks you for more

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

nformation, you should send out your media kit. It’s great to have something already pre

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ared that can be sent fairly quickly to interested parties.

Below is what your media kit s

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

hould include:

Cover letter

Business card

Press release

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

Company literature (flyers, brochures, photos, booklets)

Biography of the co

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

pany’s founders

Client List (if available)

Copies of other articles wri

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

tten about you

Samples of your work (if possible)

The written materi

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ls do have certain requirements. Make sure you check out the proper formatting for each o

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

these. You don’t want someone being turned off because you’ve failed to write a properly

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

formatted press release or your company literature seems outdated or unprofessional. Co

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tact design and marketing professionals, such as our company, if you need help on this one

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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