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Advice You - How to Create a Better News Release
Many organizations and businesses want media coverage of their activities, and at the same time many newsrooms are looking for local (or even national and international)
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
topics to cover. If you're belong to an organization that wants coverage, you can increase the odds of getting it by following a few simple news release (or press relea
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
se) conventions.
First, you must have something new or different to say. As the name News implies, the media want information that's new or at least updated. At the sam
First, you must have something new or different to say. As the name News implies, the media want information that's new or at least updated. At the sam
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
e time, reporters and editors want information that's relevant to their readers; choose your media targets carefully, and tailor the content of the release to their audi
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ence).
Second, your headline should be as interesting as a newspaper headline. It should promise something new, dramatic, or timely. Make the editor or reporter want to
Second, your headline should be as interesting as a newspaper headline. It should promise something new, dramatic, or timely. Make the editor or reporter want to
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
know more. Remember, though, the claim should be credible and relevant.
Third, in the first paragraph of the body, get in what journalists call the Five Ws: Who, What,
Third, in the first paragraph of the body, get in what journalists call the Five Ws: Who, What,
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
Where, When, and Why. In fact, try to get them into the first sentence, and if you can't, at least start with a clear concise statement that summarizes the story.
Trad
Trad
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
itionally, reporters have tried to get the essence of every story into the first paragraph because they didn't know where, or whether, their stories would be cut. So, th
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ey start with the most important information and end with the least important. That way, no matter where the story was cut, the best material stayed.
Fourth, write and
Fourth, write and
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
rewrite your news release many times before 'releasing' it. Use active verbs and transitions (from sentence to sentence, and paragraph to paragraph). Boil down the conte
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
t as much as you can; two pages is acceptable, but one is better.
Fifth, follow this standard format:
At the top of the page, write this, in all caps:
FOR IM
Fifth, follow this standard format:
At the top of the page, write this, in all caps:
FOR IM
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
MEDIATE RELEASE
(Usually this will be left-justified)
Or, if you want the release to be held until specific date/time, write something like this:
FOR RELEAS
(Usually this will be left-justified)
Or, if you want the release to be held until specific date/time, write something like this:
FOR RELEAS
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
E AT 10 A.M., AUGUST 23
(But don't necessarily expect the embargo to be honored)
Skip a line and then put in contact information, as in:
Contact: Robert Abb
(But don't necessarily expect the embargo to be honored)
Skip a line and then put in contact information, as in:
Contact: Robert Abb
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ott
Telephone: 403 555-1234
Email: robertabbott@anycompany.com
Skip another line and add your headline (centered, and use title case or all-caps):
Per
Telephone: 403 555-1234
Email: robertabbott@anycompany.com
Skip another line and add your headline (centered, and use title case or all-caps):
Per
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
petual Motion Machine Unveiled
Now, the body of your news release, which should not exceed two pages.
At the end of the body, add three number marks with single spaces
Now, the body of your news release, which should not exceed two pages.
At the end of the body, add three number marks with single spaces
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
between them, as in:
# # #
Repeat your contact information at the end , as in: Robert Abbott welcomes your inquiries at 403 555-1234 or by email at: robertabbott@a
Repeat your contact information at the end , as in: Robert Abbott welcomes your inquiries at 403 555-1234 or by email at: robertabbott@a
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
nycompany.com
Sixth, prepare yourself for reporters' questions It goes without saying, of course, that you would prepare yourself for questions from reporters if you
Sixth, prepare yourself for reporters' questions It goes without saying, of course, that you would prepare yourself for questions from reporters if you
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
send out a release. I would recommend you write out a list of questions that seem likely and prepare bullet-point answers for each of them. That way you'll be ready for
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
most of the questions. However, don't read the answers back to reporters; just use them as a guide. At the same time, assume you'll get questions you simply can't predic
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
t. Answer them as well as you can; and if you can't answer, your best bet is to tell the interviewer you'll need to get more information, and will call back after you do
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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