Advice You - Business

One of the disadvantages of traditional marketing is that it often lacks credibility. Why should someone believe you when they know you're trying to sell them something? However, there are free or inexpensive te

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

chniques for gaining business-building, positive exposure through a number of channels that may not be occurring to you or that you may not be taking full advantage of.

1. Send out a press release to the media

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

hen your business opens, expands, diversifies, invents something or innovates a process, partners with another business or organization, hires, takes a position on an non-divisive issue, or sponsors an event or

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

worthy cause.

2. Suggest feature articles and news story ideas to reporters and editors concerning your field or area of expertise. Offer to be interviewed or to provide quotes for an article.

3. Make yoursel

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

available as a speaker at Chamber of Commerce meetings, professional associations, community groups, and seminars. Announce your speaking engagement to the press in the form of a news release, phone call, email

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

or post card.

4. Write a 'Letter to the Editor', but avoid taking a controversial position on an issue which could cost you clients. You don't want to alienate people. Make it a practice to read the editorial

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ages to see what's being written about.

5. Teach a class at the local community college or continuing adult education program. It's a great way to increase your credibility, visibility, and acquire new clients.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

6. Become a columnist. Speaking of credibility and visibility, if you can arrange with a print or online publication to run a regular column of yours, especially with a photograph and brief bio at the end, you'

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

l gain a lot of valuable, free exposure.

7. Word of mouth is the best kind of free and credible advertising. Keep focusing on providing exceptional service and going above and beyond what clients expect, and wo

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

d of mouth advertising and new business from referrals is virtually guaranteed.

8. Write informative articles that would be helpful to your clients or prospects and post them on your web site. Let people know a

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

out the articles in every way you can think of: talk it up, add a one sentence blurb at the end of your outgoing voice mail or answering machine message, include it in updates of your brochures, flyers, business

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

cards, print ads, and broadcast commercials. If you’re editing and uploading the articles yourself (as opposed to having a web designer or search engine optimization expert do it) make sure you liberally sprink

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e the article with a few appropriate and repeated key words that would help Internet searchers find your articles. When choosing key words and phrases, think in terms of what a customer or prospective client wou

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

d enter into a search engine when looking for the topic or service you’re writing about. One website where you can get a list of keyword phrases arranged by popularity (the number of times they’ve been searched

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

is at Overture.com . Click on ‘Visit the Resource Center’, then go to the Keyword Selector tool.

9. Invite people to sign up for your monthly email bulletin in which you can provide clients and prospects with

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ews, helpful tips related to your business or profession, and new product or service announcements. Four recommendations if you do this: Don’t sign anyone up without their permission, assure subscribers that th

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ir email address and other personal information will remain private (have a publicize a privacy policy), tell people they can ‘unsubscribe’ from your list whenever they want to (immediately honor those requests)

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

and avoid making people feel like they’re being inundated with your information and offers. For more information on the responsibilities of email marketers, visit: http://www.ftc.gov/bcp/conline/pubs/buspubs/ca

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

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While marketing tactics that cost money are a necessary part of almost any strategy, make sure to get the most mileage you can out of techniques that are either free or extremely economical. Remember,

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ven if your marketing budget is tight, there are still plenty of things you can do to increase inquiries, boost referrals, and expand awareness of the unique aspects of your business.

Copyright 2006 Joel Sussma

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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After you have drawn up all the pre-requisites of your new hire, you need to ensure that you attract the right candidate to apply for the position. So what’s the best way to go about it?

The first step in the selection of a good training course for Project Managers is to clearly understand the role of the Project Manager as it is understood today. Project Management is essentially concerned with a one time operation as opposed to an ongoing operation.

Speaking is selling. It's an effective marketing strategy because it showcases your knowledge and expertise to many people at once. People will remember you and will think you're successful. It gives you higher visibility and credibility which will increase over time. But you want to know HOW to get started. It's actually quite easy, and to get you started, Cristina will share with you the steps she took that got her started.

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Advice You - Nine Ways to Get Free Publicity and More Clients

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