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Advice You - Public Relations Firms
When you shortlist a PR firm, you do so on the basis of its sector knowledge, its understanding of your obje
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ctives and the pitch it makes. However, though the firm maybe technically competent, you still need to evalu
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ate whether it is the right one for you. Here some questions to ponder:
What do their existing clients feel
What do their existing clients feel
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
?
Naturally you cannot ask the clients how they feel. But you can make an educated guess based on the follo
Naturally you cannot ask the clients how they feel. But you can make an educated guess based on the follo
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ing information:
What is the average number of years clients stay with the PR firm?
How much repeat busine
What is the average number of years clients stay with the PR firm?
How much repeat busine
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ss has it earned from existing clients?
Has the size of its client’s accounts increased over time?
Are ind
Has the size of its client’s accounts increased over time?
Are ind
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ustry leaders giving business to this firm?
Do you like their previous work?
A good PR firm writes clear,
Do you like their previous work?
A good PR firm writes clear,
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
concise press releases that are free of jargon and easily understandable to those outside the client’s indus
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ry. Check the previous work of the PR firms you shortlist to see if they meet this yardstick. If they don’t,
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
avoid the firm as it may not ???connect??? with the press, and you will not get the coverage you need.
Is
Is
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
there a cultural fit between your enterprise and the PR firm?
A good PR firm will let you meet the people w
A good PR firm will let you meet the people w
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ho will actually handle your account. Check out if you are comfortable dealing with them, as you will need t
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
interact with them almost daily. Seek people who are enthusiastic, quick learners, charming and easy to dea
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
l with and possess a can-do attitude.
What does the press say about them?
If you have any contacts in the
What does the press say about them?
If you have any contacts in the
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
media, ask them about the PR firm you shortlist. Does the firm have a good relationship with the media? Are
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
they known to be proactive and reliable? How often do they keep in touch with the media? These answers will
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
elp you determine whether the PR firm has the necessary clout.
How important is your account to the PR firm
How important is your account to the PR firm
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
?
A big PR firm with a well established business may not be what you really need. If the firm you shortlist
A big PR firm with a well established business may not be what you really need. If the firm you shortlist
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
is very large with lots of big accounts, your enterprise may get lost in the clutter. Your brand may not ge
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
t the attention it needs. A smaller firm could be eager for your business and motivated to prove their worth
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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