Advice You - Business

You may wonder what I am talking about when I say you can get “almost free” new product publicity to work for you. By way of explanation let me site a couple of examples out of my persona

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

l experience. These are new product publicity campaigns I wrote and developed for my clients and myself.

Example: One of my clients was an importer of disposable plastic hospital wares su

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ch as Petri dishes, plastic syringes, specimen sample trays and more. I helped him, using only a series of regular, well written, monthly new product publicity releases to grow his busine

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

s from one based in his two car garage to what is now one of the largest, most successful importers and distributors of these specialized plastic disposables in the USA.

Here’s another ex

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ample: A number of years ago I invented a filing system for archiving used time cards and I promoted the sale of my system via regularly scheduled mailings to targeted lists of business pu

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

lications. Some of the publications on my list then printed new product releases about my system in their publications. A few of their subscribers noticed the release and asked me for mor

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e information. I responded with a sales letter, a product brochure and an order form. Result: orders flowed in to me in a steady stream - for the next sixty years for that one product!

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

Would you call that a successful publicity campaign?

You see, new product publicity is my specialty. If you want either the whole world or only a small but highly targeted audience to know

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

bout your new product, I can help you with the kind of publicity releases that can get profitable results. And all of this is “ almost free.”

Why do I say “almost free”? Let me tell you w

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

hy.

After many years (about fifty, of direct response advertising, mail order selling, and writing order producing new products releases for many clients with products such as: disposable

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

plastic wares, office aids, road building machines, industrial pressure sensitive tape, consumer items such as sleep masks and more), I know what works. I also know good, carefully written

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

and planned new product publicity releases are better than most paid advertising. They are not “free” but they are extremely low- cost compared to very expensive paid advertising space in

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

similar publications.

Experience has taught me that you have to plan your new product publicity as a continuous campaign. What I mean is this: in order to get significant inquiries and o

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ders for your new product you need a series of new product releases to go out to the same people over and over again for a long period of time. Let me say that again in a slightly differe

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

nt way: To be successful with a “free” publicity release campaign, you must be willing to commit yourself to a rather long term schedule of product releases sent to a specific number of ca

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

efully selected publications.

I want to help you make your new product a profitable success in the days ahead. This kind of publicity release plan may be the only way for you to get profita

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ble results at very reasonable out of pocket cost to you. What’s more, you can expect to get sales results ($$$) you can track directly back to your publicity campaign as proof of its s

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

uccess.

So, if all of this sounds interesting to you, and you think you may want to sign up for this kind of almost free new product release publicity campaign, give me a call. Let’s work

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

together to get your new product announcements in the works – now! Today!

Terry L. Weber

http://www.craft

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

y-ones.com/web/viewproduct.asp?prodID=3171 http://www.crafty-ones.com/web/viewproduct.asp?prodID=2502

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

If you find advertising expensive, feel concerned that the effectiveness of your marketing campaigns are difficult to measure, then discover marketing's wolf in sheep's clothing.

60% of all small business owners, sales and solo-professionals claim that more than half of their new business comes from referrals.Yet only a handful of professionals can clearly articulate where their referrals consistently come from and how they turn them into a new business.

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Advice You - Almost Free New Product Publicity Can Work For You

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