Advice You - Business

Press kits, like any dish, may include different ingredients depending upon who will be consumin

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

g them. A good press kit can be used with potential investors or clients, just as it can for edi

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

tors. The contents should be developed based upon your audience.

Let's review some common eleme

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

nts you will find in press kits aimed at journalists. A letter of introduction - or a pitch lett

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

er - often is attached to the outside of the press kit folder. This could include an overview of

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

kit contents and your contact information. Now, let's go inside the folder:

The Backgrounde

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

r. This is an overview of your company that may include its history and a profile, company l

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ocations, as well as brief bios of key company officers.

Product/Service Information. In

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

clude product and service spec sheets or brochures, as well as any reviews you have received fro

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

m neutral third parties.

Art. Photos, charts, graphs and illustrations often help sell t

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e story. Editors and are always looking for ways to visually illustrate news and feature items.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

Including art gives you a leg up.

Recent Coverage. If you have received editorial mentio

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

n elsewhere, include it. This gives an editor a little more confidence that your story or compan

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

y has merit.

News Releases. Now, I'm not saying you should include every release you hav

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e written since the dawn of time, but include some that are pertinent to the subject at hand.

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t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

b>Article Layout. Laying out a story using text and visuals in what is known as mat format o

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ften can result in additional coverage. Editors can pick up the entire layout and drop it into t

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

he publication. This is more likely to happen with small newspapers and trade magazines than wit

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

h major media. But it can even give major media editors ideas on how to illustrate a feature.

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elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

b>FAQs and Facts. Frequently asked questions and bulleted fact sheets also can spur coverage

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advice You - Cooking Up A Press Kit

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