Advice You - Business

Learn how to write a press release and avoid expensive advertising

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

as you grow your business.

A full page ad in an industry journal

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

can cost almost $6,000. But there is a way to use the same public

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ations to promote your business free of charge.

Journalists want

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

and need one key thing. NEWS!

They'll gladly write about you or y

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

our business provided you know what to feed them and do it in the

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

right way.

This is a great way to promote your business FREE.

Ho

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

w can you make the most of the media? Learn how to write a press r

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

elease and submit it correctly to the journalists so that it gets

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

read and published. Remember journalists have an in-satiable appet

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ite for news.

So give them news.

News is central to journalism.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

What makes news.

* Significance - anything which will affect rea

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ders' lives.

* Drama - accidents, disease outbreaks, armed action

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

s.

* Pop - sex, scandal.

* Surprise - anything that surprises.

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

* Proximity - anything dramatic which relates to a person or place

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

.

* Scale - job boost, 6,000 new jobs.

* Money - lottery winner

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

nets $30million

* Elite issues - President, Royalty, Film Stars.

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

* Vogue issues - fashionable persons.

* Big guys v Little guys -

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

pensioner defeats government.

* Death and destruction - tsunami/

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

earthquake.

* Negative - as above.

* New - if it's new it's news

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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