Advice You - Business

People often ask me how to make their stories more attractive to the media. I tell them that providing

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

examples is one of the best ways to do just that.

What do I mean by examples? Examples may include:

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

1. Client comments or testimonials.

To promote http://www.vegangal.com/: "Jane Johnson spent most of

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

er life overweight. After trying every type of diet, she found a video on becoming a vegan at http://w

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ww.vegangal.com/. Six months later, she had lost 30 pounds and gained a great outlook on life."

2. Ex

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ert quotes and opinions.

To promote the benefits of a particular hedge fund: Notes Dave Fields, a lea

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ing hedge fund analyst, "Hedge funds typically offer investors a 5% greater return than any other type

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

of investment."

3. Anecdotes about people related to current trends.

To promote Pamella Roland whit

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

pantsuits: "White pantsuits have recently been seen on the bridal runways of Richard Tyler, Saison Bl

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

nche and Pronovias. This year a Pamella Roland client in her late 30s got married in a white pantsuit

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

n Palm Desert, California. And trend-setter Ashleigh Banfield, Court TV reporter, wore ivory silk pala

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

zzo pants, as well as a veil, to her wedding in 2004."

In fact, examples can actually help promote yo

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

r business more powerfully than just a story about your business. And they're exactly what many report

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

rs are looking for. Why? Because we all like interesting stories. And examples provide depth to those

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

stories.

Business stories in particular often contain examples. "Examples can be critical for the rig

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

t article," says freelance writer Jeff Zbar. "I prefer two examples. I especially like examples from d

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

fferent types of people, such as an expert and a customer."

Providing examples can also give you the

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

edge over other sources. Stephane Fitch, a reporter at Forbes Magazine, notes that he will often choos

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

to quote someone who has provided a great example, vs. one who didn't provide one.

So, be sure to co

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

lect promotional examples about your organization. They may be the key to getting great media coverage

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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