Advice You - Business

Recently I rewrote and edited my last Media Motivators article on the McEddie "Everywhere" McGuire personal brand and turned it into a media releas

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e.

It generated two high profile radio interviews on ABC and commercial radio and a Google search on the words "Eddie McGuire" positioned my story

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

on the first page at number 10 out of a possible 3.2 million mentions.

It also prompted one news editor to contact me and ask if I could write a c

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

lumn for his influential, high-profile and award-winning newspaper.

So how did I do it? More importantly, how can you turn your expert knowledge i

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

to a news release that gains you tens of thousands of dollars worth of media coverage for free?

And what are the secrets of writing media releases

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

that get used instead of deleted and ranked highly in Google?

This is a question critical to gaining ongoing media coverage in a consistent way fo

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

any organisation or individual.

How to write a news release that generates free publicity is a great skill to have. The good news it is a learned

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

skill!

This article covers media release writing in detail - the 7 secrets of writing a great news release.

1. Strong News Value

Your media rel

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ase must have a strong news value and not be trying to sell something or be blatant advertising. The media will see through this.

Conflict, drama,

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

currency, relevance, proximity, prominence, and timeliness are the strongest news value.

Ask: what is new about what we're doing?

2. A Well Writt

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

n Headline

A headline must grab the attention of the editor or reporter.

3. A Well Written Lead Paragraph

A lead paragraph must continue to hold

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

the attention of the editor or reporter and summarise what the story is about.

4.Quotable Quotes

Quotable quotes add credibility and human intere

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

t to a media release. They are the flesh that goes on the facts or bare bones of the story. They must be memorable and well crafted.

Take this quo

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e from a famous athlete who had just come out of retirement, "I'm bored, I'm broke and I'm back!".

Nice - simple, memorable and direct. Plus the m

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

edia love it because of its honesty, structure and rhyming nature, especially the alliteration with all the first words starting with the letter 'b

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

.

5. Clarity In Writing Style

Clear writing is a sign of clear thinking. Don't try and put the whole story across with every detail. Remember, th

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

aim is to get the media interested in the story and then call for more detail.

A media release is not the same as an article, promotional brochur

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

or detailed announcement to the Australian Stock Exchange!

6. Strong Call To Action

Your media release must end with a call to action. What is i

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

you want people to do after reading or hearing your message?

Invest in your stock, buy your book or vote for you!

7. Comprehensive Contact Detai

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

s

A news release should always contain current contact details for the media to follow-up.

At a minimum these are landline, mobile, web and email

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Secrets of Business Growth Success are many but these six will help you along a little faster.

All these productivity increments are attainable at a reasonably inexpensive budget with one client revealing that for its participating brand, its quarter television expenditure was $5.7 million as compared to its budget for this technique of $0.5 million. This 1-10 ratio has been obtained in a number of countries.

The subject of good resume writing has never become obsolete, and in today's tough job market, it is smart to get the process down to an exact science. Computers and the Internet have made it a lot easier for the erstwhile job-seeker to craft and distribute a resume. However, easier doesn't always mean better. In fact, resumes have gotten longer - in some cases, three pages and beyond. Do PR people have more responsibilities? Or, are word processing programs making it easier, faster and cheaper to write and distribute lengthy resumes? Or, are long-resume writers likely to be long-winded in person?

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