Advice You - Business

Are you a professional writer who wants to maximize your exposure to potential markets and editors? Would you welcome free publicity? Does boosting your image as a writer interest you? Then you need a media kit.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

What is a Media Kit?

A media kit is a “package” of information about you, your services, business and writing abilities and accomplishments. It may incorporate any number of items which aid in promoting you and

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

providing relevant background information on you and your services to editors, reporters, prospective clients and others in the media. Even your readers will take a peek at your media kit information. Want to kno

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

w more about Sue Grafton, Tom Clancy, J.K. Rowling or Stephen King? Check out their media kits.

These are some key items you could package into your professional writer media kit for getting the most mileage out

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

of any exposure or publicity scenario:

Your Author Photo

You absolutely must have at least a good passport-type photo (smile, please) in your media kit. Another, half-body shot of you “working” is useful to hav

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e too.

A Writer Bio

You’ll also definitely need to include two or three bios of yourself. One should be around 25 words, another approx. 50 words and a third of 100 words or less. These are so potential users c

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

n plug it into their programs or document using the length and detail that suits their application without having to bug you to edit your bio before they can use it.

Clips

Let your light shine here. Showcase yo

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ur talent. Include three to five of your best clips with relevant publication data provided. (If you don’t have enough clips or want to break into a new specialty or genre, then research and write a specialized c

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ip or two and include them.

Website and Blog References

You DO have a website or Blog, don’t you? Great, talk it up. Be sure to include the links in your media kit and on all correspondence as well as your SIG

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

(resource box).

Writer Resume or Writer CV

Besides your Bio, you should provide a full resume or CV in your media kit. This document allows you to demonstrate your background and development as a writer. Here y

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

u can insert personal anecdotes and give your writing / publication history in more detail than possible in a Bio, cover letter or query.

Publications List

If your publications are extensive, tabulate them by g

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

enre, theme or chronologically to provide a quick reference background for the media, editors, reporters, et al.

Credentials

While formal studies in writing are not necessarily a requisite for a writing career,

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

in order to break into some specializations you often do need to demonstrate some genre-related expertise. So if you have any academic or technical qualifications they can serve to position you as an expert. Cred

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

entials can include academic degrees, professional workshops, seminars, conferences and courses, professional or trade association memberships, among others.

Testimonials / Feedback

Needless to say, it certainl

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

never hurts to relate any positive reader or editorial feedback you have received about your work. Commendation / recommendation and reference letters, comments, testimonials and praise all can demonstrate your

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

talents in reaching readers. They can also your show professionalism.

More on Photos

Several good photos-in-action are always useful to have available. Photos of you receiving an award or other recognition lend

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

support to press releases and background support text.

Now I’m originally from Pennsylvania Dutch country in the USA but currently live and work in South America, so I include several photos of various kinds (mo

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

st taken by me) of my hometown area to allow visual support of my background information. One or more of them are frequently used by the local and regional media.

Make Your Media Kit Available

Post your media k

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

t on your website, mention its availability in queries, your blog or send it to media outlets like newspapers, magazines, technical / trade organizations, chambers of commerce, agents, speaker’s bureaus, TV and r

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

adio stations, blogs and websites or as part of any PR efforts. Use your media kit to maximize your exposure to potential markets and editors, get free publicity and help boost your image as a professional writer

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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As a small business grows, there comes a time when it must look at its graphic image if it wants to move to the next level and swim with the big fish. It must define and consistently use the graphic symbols that stand for the business. Consistent and correct use of these graphic elements helps build a strong impression. Here are ten questions that businesses should address when coming up with graphic standards.

Your business brand says a lot about you and your business. If you create a strong brand image, it will elevate you above your peers and provide a good model for your product and service development as well as a sound foundation from which to expand your business. We'll show you what a brand is, why you need it and how you define your brand.

The entrepreneur, like the inventor, is an idealist that shapes the future that realists get to live in. They do so by seeing what is not yet real.

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