Advice You - Business

Public relations and brand building are indeed paramount in any

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

business, but in franchising, it is not only important it is a m

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

atter of survival for the system. Having been in the franchise i

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

dustry for more than a decade, I must say it is one of the most

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

rewarding parts of the sector, being able to give back in a stro

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

g and meaningful way.

My company The Car Wash Guys has sold fra

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

nchises in 23 states and was able to build the company thru stro

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

g ties to the communities, which our franchisees they serve. A c

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ommunity-oriented franchise, each franchisee gives back to their

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

community by assisting with at least one car wash fundraiser per

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

month. Having held literally hundreds of car wash events, I dec

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ided to put these proven tactics for success in writing to help

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

rganizations everywhere achieve or exceed their fundraising goal

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

s.

My eBook - "How to Run A Successful Car Wash Fundraiser" is

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

vailable as a free resource online from my Web site. The 63-page

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

book can be viewed online, or downloaded as a PDF file. To find

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

the book go to:

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

om/">http://www.carwashguys.com/

This book will help your n

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

n-profit group with all the information that you need to make yo

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

u next car wash fundraiser a huge success. Think on this in 2006

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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