Advice You - Business

Is there ever a wrong time to try to get free publicity for your company, product, or service?

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

Oh, yeah.

The "wrong" time isn't just about bad days of the week, like Monday morning, or b

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ad times of the year, like Christmas Eve.

The wrong time I'm referring to is more internal.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

Let's say you're almost finished with your web site. It will be up next week, and you're almos

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

t ready to start taking orders. Is that the time to send out a press release? After all, every

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

thing will be ready by the time the press release hits. And you do want to get your press rel

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ease out as early as possible so you can capitalize on the free traffic.

Don't do it. Do not,

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

under any circumstances, send out a press release before you have everything in place and hav

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e tested it at least three times.

Just recently I was going to send out a release about one o

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

f my sites, but decided to wait until I'd made a minor change to the report signup form.

That

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

"minor" change threw my entire web site into disarray and it took over five hours to get it ba

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ck up. This was a live web site. I had to put up a "technical difficulties" note and work non-

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

stop to fix the problem.

Fortunately, I had not sent out the press release, and it was a Sund

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ay evening, New Year's Day in fact, so traffic was slow, and most people are understanding if

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

you put up a note saying, "It's 6:31. I know about the problem and I'll have it fixed tonight.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

The site still works, it just looks funky."

That is, they're understanding IF you haven't ju

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

st put out a press release stating that your cool new site is ready.

A couple of days is not

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

going to matter in terms of long-term traffic. A big, visible mistake on your web site could m

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

atter a lot, if you're pushing traffic to it with a press release.

Just don't put out your pr

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ess release until you're sure you're ready. That's the only right time to send a press release

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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First and foremost, you are not entitled to a profession, career, or job unless someone is willing to employ you.

Women from my generation have been under a ceiling of money myths and those myths need to be broken in order for us to be free to become as wealthy as we have ability.

This article discusses the difference in motivation between managers and leaders.

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