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Publicity is the one of the most cost-effective marketing tools a

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

vailable. It not only spreads the word about you, your products o

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

services but it helps build credibility. Using these tips will h

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

elp insure your press release gets in the news.

1. Your press re

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ease should sound like news, not an ad.

2. Tell a story and brie

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ly mention your product or service within the body of that story.

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

3. Keep your press release to one page in length. You take the

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

hance of losing the reader’s interest with anything longer.

4. U

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e short sentences and double space your lines. White space is a n

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ecessity for easy reading.

5. Your header and first couple of se

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

tences should grab the reader’s attention.

6. Proof read your pr

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ss release for grammar and spelling mistakes several times.

7. W

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

rite your press release several days in advance so you can read i

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

a final time after you’ve had some sleep.

8. Only send your pre

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

s release to media that is related to the topic of your press rel

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ease.

9. Write a different press release for each new product, s

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

rvice or addition to your company.

10. Stick to facts.

A well-w

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

itten press release builds credibility. Credibility ensures your

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

customers that you have their best interest at stake. It takes yo

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

r business to new heights and can drastically increase your sales

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advice You - 10 Tips for Writing a Press Release

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