Advice You - Business

Your site is most important to you, but it is also important that you extend your r

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

each beyond your own site and contribute elsewhere. By contribute, I mean writing a

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

rticles that others can post, joining newsgroups and adding your comments, writing

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

rebuttals for other newsletters and articles. You want to spread out so that your n

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

me and expertise become recognized. If you do things only on your own site, you wil

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

l remain famous on your site alone. Unless you market yourself to others in unobtru

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

sive ways, you will never be recognized as an expert in your field.

You can send o

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ut press releases to e-newsletters and e-zines in the same way you do for print mat

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

rials. Just as you need to follow up with your press releases in print media, you n

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

eed to do the same within the Web. Locating the contact information for the editors

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

of eMedia may be just a bit more difficult, and the mode of communication often is

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

through e-mail. But if you just e-mail the question, “Did you get my press release

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

” you may be ignored. On the other hand, if you are able to find the phone number o

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

f the individual, you may find that a phone call will get you a lot farther and you

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

may find your release published.

Even better, you may find that you get an interv

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

iew. eMedia is often better distributed than print media. Having your name and tout

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ng your expertise in front of subscribers is just what you need to do to increase y

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

our chances of getting more business.

Send out a few test rebuttals to articles an

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

d see if you get printed. You should also parallel your efforts with the print medi

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

a. You can make announcements for others to read about you in a specific Web e-zine

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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