Advice You - Business

1) Target the right magazines for the products you sell.

Many times, individuals will send out their press releases to every category of magazines listed in hopes that by doing this approach, something will stick. This is a common erro

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

r and one that should be avoided. Always concentrate on the best possible categories of magazines for the product you are selling. For instance, let’s say you are offering products that are related to babies and small children. In this

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

case, you would want to concentrate on sending out press releases to magazines closely related to your niche market such as baby magazines, parenting magazines, and Women’s magazines.

2) Contact the publisher of the magazine to get the

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

name of the editor. This should be one of the first things you do before you submit your press release. If you are unable to locate the editor’s name in the magazine, contact the publisher and ask for the name and email address of the

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ditor.

3) Add a "media" link on your website. A media link is a webpage where you list out your various press releases.

When the media visits your site they will see a link called "media" or "press releases." When a person from the me

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

dia clicks on the link they will be able to see the various press releases you have listed on your website and they will be able to pick and choose which releases they want to use.

4) Follow up with an editor immediately after sending

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

a high resolution image. When an editor contacts you and asks you to send a high resolution image of a product, be sure you follow up with a separate email to make sure that the attachment got to the editor. There is always a chance tha

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

t a spam filter got the picture before it even got a chance to get to the editor’s inbox. It is never a good idea to assume that they received it and all is well. There is no guarantee that the editor will contact you back to let you kn

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

w they did not receive it. Always contact the editor by sending a second "text only" email that says something like, "I just sent the high resolution image of the product and I wanted to make sure you received it. Can you confirm?" If y

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ou still don’t receive a response by sending the email, be sure to call the editor to follow up.

5) Getting your press release into special holiday or anniversary issues of magazines. Most magazines have a special holiday issue that yo

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

u will want to try and get your press release listed in. These special issues for Father’s day, Mother’s day, holiday issue, and anniversary issues of a magazine(such as 25th anniversary issue)usually have wider distribution which means

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

even more readers will have a chance to see your press release. You can contact the magazine and find out the closing date of the holiday issue or the closing date for the issue you are trying to get your press release in. You can also

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

request a media kit which will list out the closing dates of each upcoming issue of a magazine. The closing date will be the last date you can add submissions for that specific issue. Once you know the closing date you can time your pre

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ss release to be received before that exact date, which will help increase your chances of getting your press release in those specific issues.

6) Always include complete contact information in your press release. Such as the following

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

: media contact, your name, job title, company name, address, phone, fax, website, and email. Including complete detailed information looks more professional and also makes it easier for the editors to get in touch with you.

7) Follow

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

up with a fax press release. This is a new technique I just started implementing in recent months with fantastic results. Faxing a press release is a relatively new way of getting your press release into the hands of the editors. I find

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

that faxing the editors in Addition to emailing the editors can help improve your chances of getting your release into print. In some cases your email press release may not get through for whatever reason or there isn’t an email for a p

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

articular editor. In this case, you can send your press release by fax to the attention of the editorial offices. The fax numbers for a particular publisher of a magazine will be listed in that specific magazine or you can simply call t

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

he publisher of the magazine and ask for the fax number to the editorial offices.

8) Always be consistent and persistent in your efforts when sending press releases to the editors. I cannot stress this enough. Get in the habit of sendi

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ng out a new product press release to the editors once a month to every other month. By being persistent and consistent in contacting the editors on a monthly basis you could be well on your way to getting your press releases into print

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advice You - 8 Successful Secrets for Getting Your Press Release into Print

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