Advice You - Business

When I was a Venue Media manager with the Commonwealth Games, I received some of the best coverage of the venues that I was looking after. I had some pe

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ople ask me what was my secret.

I first inquired what they were doing and found out that some of them had an attitude of seeing the media as something

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

to be suspicious of, to keep at bay and give as little as possible. In turn, the media had little regard for them as well.

There are many people who tr

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

eat the media this way as well when it comes to their business, and then hope that the media will give them great coverage and a good story as well. Th

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

is is a receipt for disaster.

First, true media does not have the time or energy to "GET" everyone. Often the people end up getting themselves in thei

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

r worry or nervousness. They may say something dumb or negative or attack the reporter who is just doing his or her job. In most cases, the media does

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

not have an ulterior motive and is just collecting information. If you do something foolish, remember though that it is not the media’s job to help yo

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

out of a crisis.

When you treat people with respect, they are much more likely to treat you the same way. Yes, there could be exception, but in most

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

circumstances, I have found that it was never about me and more about what was happening to them at the time.

For example, I had three cases where the

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

people weren’t great to me, and in each case, they came back to apologize with gift or peace offering in hand.

They were each dealing with personal iss

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ues and / or were having a bad day. With forgiveness, you create a friend, someone who is more willing to help you out in the future.

Keep in mind tha

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

t we need a symbiotic relationship with the media. There will be times when you want to announce an upcoming event, a breakthrough or change in your org

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

anization etc. How you have treated them in the past will affect what kind of coverage you will get and whether it is good or not.

The media can suppl

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

y you with some very valuable free coverage and coverage that is 3rd hand. This coverage gives credibility to what you are doing or saying.

And should

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

something happen that could be negative, the media may write the story whether you cooperate or not. For the most part, it is better to have your comme

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

nts included rather than them only having half the facts or speculation to go on.

If it is a special event that will last for a while, coffee, treats a

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

nd smiles go a long way with having them stay and giving good coverage. The cost of a coffee and a treat is small potatoes compared with the coverage t

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

hat you can receive.

Oh, and my secret, just that. I treated them like human beings. I offered to get them coffee. And when the game went late, on the

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

break I took them up to the athlete and coaches dinner area and gave them sandwiches and drinks. They were able to get great interviews and we receive

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

d great coverage.

This can be a metaphor for many areas in our lives. Ask yourself, "How am I treating the people in my life that can help me the most?

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.adviceyou.org.ua/article/33862/adviceyou-Media-Protocol-for-Business-and-Life.html">Media Protocol for Business and Life</a>

BB link (for phorums):
[url=http://www.adviceyou.org.ua/article/33862/adviceyou-Media-Protocol-for-Business-and-Life.html]Media Protocol for Business and Life[/url]

Do you know any difficult people? Have you ever lived or worked with a difficult person? Might YOU be a difficult person? In conducting leadership training around the world, many people confide to me afterwards that they think they might be a difficult person. If you're a manager, supervisor, team leader, or in any position of leadership, possessing good people skills will help guarantee your success. Understanding others is essential in today's workplace. Find out how! Discover the 3 most important things you MUST know about dealing with difficult people, and sometimes difficult employees.

Building relationships is vital in business. When you are employed and have a boss it's even more critical, because you have an incentive to get the best from your boss - and the onus is on you. For bosses, try on this as a set of expectations your people have from you

Racetracks often make a lot of noise and bring in traffic to a city or town. Of course they also bring in revenue for businesses and customers who come to the area as well. Revenues coming into the city mean that this helps jobs and sales tax revenues to help the city remain strong.

Tags

Links

Advice You - Media Protocol for Business and Life

Related Articles: