Advice You - Business

If you get the hang of speaking to the press and you can establish a few good relationships, t

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

heir contacts and outreach can be extremely beneficial to the marketing of your organization.

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

If you've never spoken to the press before – it can be an intimidating task. Let us be the on

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

es to tell you from experience that reporters are far too busy to help ease your anxiety, or e

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

tract the highlights of a story from you, before determining whether or not it's something wor

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

th writing about. It's YOUR job to sell your story. If you don't sound like you have faith in

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

your own press release and can't present it in a manner that makes it sound like it's importan

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

news, how can you expect a news reporter to view it as such?

So, put your anxiety aside and

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

focus on your story instead of your experience speaking with the press (or lack thereof). Befo

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

re you make contact with any reporters or media personnel, practice your pitch. Mock interview

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

can be useful and may help to identify questions before they're asked. Be prepared to answer.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

When you're ready to speak to the press be clear, honest, and to the point. Pay attention to

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

your presentation and make eye contact with the reporter to establish credibility and trust.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

Also, while it may be difficult – stay relaxed. Speak with confidence and you'll earn respect

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

Remember if your story is rejected or not picked up by the press, don't let it get to you. Th

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

e term ”newsworthy” is subjective. What may not be of interest to one reporter could be anothe

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

r reporter's idea of a main feature.

Lastly, reporters are often running on deadlines and don

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

t have much time to listen to your pitch. Always begin a conversation with asking if they have

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

a minute to talk or if there's a better time for you to call. When they're ready to listen, m

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ake it quick and concise. They'll appreciate your understanding and will respect your courtesy

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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As more background checks are being done on prospective employees, more human resource departments are adding verifications both on college degrees and previous employment including dates of employment and salaries.

Being a manager is not an easy job. There is a lot to it. There is never enough time in the day to get everything done. However, to achieve success, you must address the most important things first. Then the other things will fall into place.

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Advice You - Speaking to the Press

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