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Advice You - What They See Trumps What We Say
How many times have you ordered an expensive meal, received fair service and food, and still been dissatisfied or tempted to skimp on a gratuity? What went wrong? Was it a little sarcasm from your waiter or
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
indifferent arrogance from your maitre d’? These occasions are affected not only by the fairness of the transaction (money for food), but by your degree of confidence and trust in the person with whom you m
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ust interact. The significance of verbal and nonverbal communication pitfalls once again reveal themselves. Communication skills affect how we are perceived and—wait—how often we are sued?
People in busine
People in busine
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ss get sued not only due to unethical business practices, but because of how they make customers, clients and patients feel. People don’t care about your education or income; people want respect, sincerity a
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
d other signs you care. What they see supercedes your academic degree.
Malcolm Gladwell, in his best-seller, Blink, shares a common occurrence in the medical field: patient dissatisfaction and medical malp
Malcolm Gladwell, in his best-seller, Blink, shares a common occurrence in the medical field: patient dissatisfaction and medical malp
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ractice lawsuits. One of the driving forces in both scenarios is how doctors appeal to their patients on an emotional level. You must perform your duties as promised with an acceptable outcome, but it’s not
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
only about diagnosing the problem or curing the illness. Anytime patients feel rushed, ignored, or poorly treated, they seek some form of revenge. A medical patient told her attorney that she doesn’t want t
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
pay her doctor because he never takes the time to truly listen. His questions were never more than perfunctory, and he never exhibited a sincere interest in her physical or psychological well being. The is
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
sue isn’t competence, but communication.
The difference between effective, dynamic listening skills and interrupting people mid-sentence is about fifteen seconds. According to medical researcher Wendy Levin
The difference between effective, dynamic listening skills and interrupting people mid-sentence is about fifteen seconds. According to medical researcher Wendy Levin
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
son, the difference between a “rushed” visit, and a perceived thorough visit, is about three minutes per patient. This short amount of time goes a long way for people who don’t care how much you know, until
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
hey first know how much you care.
A friend shared a story about a state-of-the-art kitchen he and his wife had built in their home. They splurged and got their comprehensive kitchen, yet there was still sus
A friend shared a story about a state-of-the-art kitchen he and his wife had built in their home. They splurged and got their comprehensive kitchen, yet there was still sus
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
picion when the final invoice arrived. They were delighted by the design and quality of equipment, but questioned the invoice because of the general contractor’s attitude.
He was difficult to reach when nee
He was difficult to reach when nee
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ded, he openly contested color preferences and used technical lingo which further broadened the communication gap. When they wanted to share ideas or discuss other options, he never seemed to value their inp
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ut and even demonstrated indifference. This behavior stirs suspicion even when we appear to get a fair deal; we examine the invoice; we question little details and, certainly, cannot recommend their services
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
How many times have you cancelled, or been tempted to cancel, a contract with your cell phone service provider based on one phone transaction with an agent who demonstrated rude or unsympathetic behavior?
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
She was one of a thousand people at the call center, and yet we generalize that the entire corporation is a team of amateurs.
I shudder when people say they don’t need better communication skills because the
I shudder when people say they don’t need better communication skills because the
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
y are a dentist, an accountant, or a service consultant at a car dealership. And yet, if people don’t trust them, or don’t have meaningful communication with them, they are not prepared to place the health o
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
their teeth, taxes or car in their hands. The likeability and credibility factors are evenly weighed at a subconscious level.
Effective communication is difficult work; it involves both mindset (I’m going
Effective communication is difficult work; it involves both mindset (I’m going
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
to be patient with this person) and technique (I’m going to turn off my cell phone, close the door to my office, and look them in the eyes). Even on the phone, people area acutely aware of tone and word choi
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ces and sense your degree of engagement. These skills can be acquired, practiced and improved. The results are better communication, better business outcomes, and greater trust and rapport with any listener
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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