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Advice You - Media Releases - Helping Grow Your Business
Business people often spend time and money trying to find new ways to stand out from the crowd or craving recognition and exposure for their organisation and its achievements.
Communicating with your custome
Communicating with your custome
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
rs and stakeholders has become more demanding, complex and pressure-driven. The media however offers a cheap and effective communication tool, if it can be accessed.
Writing effective media releases for targ
Writing effective media releases for targ
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
et audiences has become an important skill for leaders, managers, policy makers, marketing professionals and volunteers in order to access media attention.
Here are The Top Ten Reasons you Should Consider Wr
Here are The Top Ten Reasons you Should Consider Wr
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
iting and Distributing a Media Release.
1. FOCUS.
The process of researching and writing something interesting and new about your business provides a focus and helps define, clarify and communicate what you
1. FOCUS.
The process of researching and writing something interesting and new about your business provides a focus and helps define, clarify and communicate what you
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
strengths are. This mere act can deliver a much needed break from the daily grind and ensure a moment to reflect and plan. It provides a reason 'to work on the business', instead of 'in the business'.
Often
Often
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
we are so caught up in the day-to-day tasks of our jobs we don't allow any time to look at the 'big picture'. Taking a step back and viewing your organisation from a different angle offers a chance to identi
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
fy strengths you might otherwise miss.
2. IMPROVES MORALE.
Nothing helps create better morale than celebrating achievements, milestones and successes. Writing and distributing a media release helps do this
2. IMPROVES MORALE.
Nothing helps create better morale than celebrating achievements, milestones and successes. Writing and distributing a media release helps do this
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
in the most public way. You can tell the world and also acknowledge publicly those that have helped along the way. This also demonstrates your pride for your organisation and staff and their achievement.
3.
3.
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
EEPS EVERYONE INFORMED.
There's nothing worse than not knowing what's going on. When there is an information vacuum rumours tend to spread. A media release helps provide the facts on an issue and keep everyo
There's nothing worse than not knowing what's going on. When there is an information vacuum rumours tend to spread. A media release helps provide the facts on an issue and keep everyo
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ne informed from your employees to your best customers. This works both internally and externally to quash rumours and involve your stakeholders.
4. SAVES TIME AND MONEY.
Writing your own media release can
4. SAVES TIME AND MONEY.
Writing your own media release can
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
save time and money by building your own internal capabilities, contacts and processes. If you want to learn more about how to do this visit
http://www.8mmedia.com/Writing%20Pitching%20Releases%20Seminar.htm
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
5. IT IS FREE.
Getting your media release used by the media provides thousands of dollars worth of free publicity. The media is a great way to access thousands of people from different target markets freel
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
and in some cases instantly.
6. INCREASES YOUR CREDIBILITY.
The great strength of editorial coverage in the media is the credibility it brings. Everyone knows advertising messages are paid for and lack cre
6. INCREASES YOUR CREDIBILITY.
The great strength of editorial coverage in the media is the credibility it brings. Everyone knows advertising messages are paid for and lack cre
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
dibility. Being reported in the media provides third party and independent endorsement that no advertising campaign can deliver.
7. BUILDS YOUR BRAND.
This added credibility is the most powerful, fastest an
7. BUILDS YOUR BRAND.
This added credibility is the most powerful, fastest an
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
d cheapest way to build a strong brand. Being mentioned in an article or on a talk-back program makes your company stand out from the advertising campaigns featured in the same media.
8. REACHES CUSTOMERS YO
8. REACHES CUSTOMERS YO
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
U CAN'T.
The media provides access to the world's largest database. It can reach customers that no other marketing tools or tactics can. Often media is syndicated so your interview might be used in a larger
The media provides access to the world's largest database. It can reach customers that no other marketing tools or tactics can. Often media is syndicated so your interview might be used in a larger
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
rea then you expected.
9. PROVIDES LEVERAGE OPPORTUNITIES.
Once you have gained media coverage, article reprints and copies of radio and TV interviews can be used to further build your brand or credibility.
9. PROVIDES LEVERAGE OPPORTUNITIES.
Once you have gained media coverage, article reprints and copies of radio and TV interviews can be used to further build your brand or credibility.
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
These can be sent to prospects and clients or posted on your website.
10. PROVIDES CONTROL.
While editorial coverage provides credibility, you also lose control. In an ad you can control every word and ima
10. PROVIDES CONTROL.
While editorial coverage provides credibility, you also lose control. In an ad you can control every word and ima
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ge because you are paying for that privilege. When working through journalists you lose this control and the risk of being misquoted, taken out of context and inaccuracies increases. A media release reduces t
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
his risk. Have all your messages clearly included in your release with prepared quotes. Journalists will be grateful for the prepared work and your sure to have given them all the information you want covered
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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