Advice You - Business

Trade publications present an excellent opportunity for organisations to gain thousands of dollars worth of free publicity by having articles published. As they are regularly loo

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

king for articles to fill space and they are often used as a forum to promote new products or services to specific audiences. In addition to this trade publications are often tai

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ored to specific markets and widely read, offering a tailored communication channel.

Here are 8 Steps to get your articles published:

1. Research

Thoroughly research what publ

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

cations are available on the market that might be interested in using your article. A media guide such as Margaret Gee's Guide to Australian Media will provide you with the relev

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

nt contact details of editors. Take into account how often the publication goes to print; it’s audience and circulation. Also take note of specific journalists who cover stories

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

imilar to the one you would like printed. Some publication designate areas of expertise to journalists, by targeting to right journalist, you may have greater odds of being print

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

d.

2. Be prepared

Prior to making contact with the publication prepare a script of what you are going to say to the editors when you call. Ask questions like what their word li

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

it is, do they pay for contributions and do they have any specific requirements for your article? Ask for their policy on reprints for marketing purposes. It is also important to

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

emphasise that you will tailor your article to suit their specific publication. Remember the initial phone establishes the relationship, be professional but approachable.

3. Be

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

nvolved

It is often handy to read the publication that you intend to contribute articles to, so that you can assess the style and format of the publication. They may ask for a s

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

nopsis of the article so pre-prepare these and keep them short. Just a taste of what's in the full article. Being actively involved and prepared shows you are interested, often j

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

urnalists work to strict deadlines and do not have time available to wait.

4. Prepare Your Article

Research and write your article so that it suits the style and format of the

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ublication that you intend to use. Incorporate your key messages and package them well to capture the editor and readers attention.

5. Use Examples

If possible include examples

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

or a case study that contains information relevant to the trade publication's readership. A real-life story livens up facts and makes the article more personal.

6. Check And Re-

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

heck

Give your article to a second and possibly a third party to be sub-edited. This allows for mistakes/typos to be found and changes to be made to your content. Spelling or gr

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

mmatical errors show lack of attention and may be disregarded by the editor or journalist.

7. Submit and Co-operate

Submit your article to the editor of the publication with an

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

attached note advising him/her that you are willing to make any editorial changes that they might find necessary. Remember to be flexible. Often a 500-word article may be cut to

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

00 words due to space concerns. It is more important to be certain your message goes out in the 300 words then be upset.

8. Follow Up and Feedback

Follow up with the editor to

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

et their feedback on the article after it's been published. Ask what worked well and worked can be improved? What sort of response did they get from readers? Ask if you can send

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ther articles in the future. Ask for complimentary copies of their publication to be sent to you to build your published article file. Establish a relationship for future efforts

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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The power of attorney is granted to a trusted agent, who will have the permission to act on your behalf. The role of the person granted the power of attorney extends only to the powers you grant him.

A campaign slogan can be an important part of the strategic marketing of a nonprofit organization. Like a good brand, a good campaign slogan is meaningful, memorable, and positive.

As a restaurant industry veteran, I’ve attended and/or exhibited at industry trade shows for many years. Nearly every time I go, I’m surprised at the peculiar lineup of seminars being offered. Food safety, new credit card options, employee benefits, uniform rentals…nearly every subject of interest to restaurant owners and operators is covered. Every one, that is, except marketing.

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