Advice You - Business

Yup -- it's hot and sticky and you don't feel like doing much of anything -- let alone working o

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

n publicity for your business.

But the summer months can actually be a great time to get public

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ity. Think about it. In these lazy days of summer, chances are your competitors have slowed down

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

their efforts considerably, so you've got the edge. And with not much going on right about now,

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

media people are probably more receptive to a fresh story idea -- hopefully your story!

Here a

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

re some ideas you can think about while you're relaxing with family or friends on a summer eveni

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ng. Have a brainstorm session and see what great ideas come out of it.

1. Dream up a unique hol

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

iday that ties into your business. That's just what Jacqueline Whitmore, Founder and Director of

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

the Protocol School of Palm Beach, did. She created "National Cell Phone Courtesy Month" in Jul

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

y, 2002. And she keeps on receiving lots of publicity every year for this. You could get ongoing

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

P.R., too -- whether you think up a special day, week or month relative to your business. Note:

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

To create your own holiday, go to "Submit an Entry" at www.chases.com, the Web site for Chase's

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

Calendar of Events.

2. Pitch summer stories that tie into your business. In June of 2002, my H

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

air Restoration Vacation pitch was well-received and led to a subsequent story for Dr. Alan Baum

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

an, hair restoration surgeon, in July, 2002. The pitch, while unique, probably wouldn't have wor

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ked at other times of the year.

3. Create a "must-go-to" event for your business. Most other bu

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

sinesses are not planning events now, so if you host one it will stand out. As an example, in Bo

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ca Raton, FL, the off-season is summer. Yet every August, "Wine and All that Jazz" -- an event h

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

eld at a top resort -- is sold out!

Read more about Jacqueline Whitmore, Dr. Bauman, and how to

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

create successful events in my Do-It-Yourself Public Relations Kit™, available at www.zfpr.com.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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There are many benefits and perks that may be derived from owning a home-based internet business. Consider the following:

IBDP executive, Ena Garay, details four key steps for U.S. companies to penetrate and prosper in the international marketplace. Tapping into new markets provides the opportunity for increased revenue and profits. However, this initiative needs to be consistent with the company’s overall strategy.

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Advice You - Some Cool P.R. Tips for These Dog Days of Summer

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