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Advice You - Publicity: Five Tips for Calling a Reporter
Always ask, “Is now a good time?”
Deadlines in journal
Deadlines in journal
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ism are unrelenting and unforgiving. Using these as your first
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
words after “hello” shows the reporter you’re sympathetic to
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
er needs. It also ensures your pitch gets heard when the repor
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ter is devoting proper attention.
Your goal: attract
Your goal: attract
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
n your first contact with a reporter, don’t come off like a ta
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
lking encyclopedia. Your job now is to attract and interest th
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
m – not to deliver the whole story yet. Keep it short and enti
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
cing.
Offer that reporter a nugget of information they nee
Offer that reporter a nugget of information they nee
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
The best way to get a reporter’s attention: put yourself
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
in her shoes and ask yourself, “What do I know about my topic
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
that would help this reporter do a better job or get a big st
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ry?”
Don’t go “off the record”
Memorize these words:
Don’t go “off the record”
Memorize these words:
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
“There’s no such thing as off the record.” It’s just too risky
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
If you don’t want to see your words splashed across page one,
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
don’t let them out of your mouth.
When the interview’s ov
When the interview’s ov
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
r, don’t just hang up
Wrap up every media interview or in
Wrap up every media interview or in
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
formal chat with a reporter with this question: “What else are
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
you working on?” Finding out what else is on the reporter’s pl
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ate can line you up to get interviewed for the next story, too
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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