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Radio is a powerful publicity tool. Most stations offer new

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

s and talk programming. Those shows are put together not ne

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

essarily by the voice you hear on air, but by people called

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

producers.

Getting to know producers, and giving them reas

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ns to showcase you on air, is a very doable for most people

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

in most towns. How? The same way you'd contact a print repo

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

rter, which I discuss in my other articles for financial pl

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

nners.

Getting on the radio is possible in huge markets li

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e New York and L.A. too, but it’s not for the weak or the t

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

mid.

Radio stations love to team with community resources

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

like you – on promotional activities. Call your station’s

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

promotion department and tell them you’d like to explore id

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

as. Need an idea or two? Don’t worry – tell the promotion f

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

lks what you do, and they’ll probably think of the rest. (H

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

nt: yes, as a successful professional, you can do this with

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

appropriate dignity. You might offer free screenings or con

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

sultations; you probably don’t want to sponsor a beer float

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

at the big parade)

Always remember that radio’s two best w

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

rds are "drive time – the morning and evening commutes. Try

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

your best to get on radio during these peak listening times

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Focusing on Quality, Service, and Price to market your company is as irrelevant as doing the Mash Potato and the Twist in a techno dance club. Customers are looking for more. Instead, find a unique way to stand out from the crowd if you hope to build a lasting relationship with a prospect.

Career assessment provides a road map for college and high school students in charting their careers. The different skills set provides guidance on strengths and skills. It is a way to discover one's career niche.

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