Advice You - Business

In previous articles for marketing-minded financial planners, I've

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

discussed what to say to a reporter over the telephone.

However, i

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

you are phone-shy or time-challenged, it's better to send an email

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

than to do nothing.

Many reporters favor e-mail anyway, so use it.

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

Call the media outlet or check its staff listing to get the reporte

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

’s email address. Sometimes reporters email addresses are at the bo

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

tom of their article in the newspaper—or linked to in the online ve

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

sion of the outlet. It’s rarely a secret.

Again, offer practical s

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ory ideas – one or two max per e-mail. Summarize your best story id

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

a in the ‘subject’ line of the email.

Be specific. In fact, spend

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

s much time composing that subject line as you do the entire body o

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

f your message. It's that important.

Reporters get dozens of email

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

per day, and struggle with spam just like the rest of us, so make

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ure that your email doesn't look like spam. Avoid any words (you kn

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

w what they are) that would be likely to set off a spam blocker.

A

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

d never, ever send a reporter an attachment of any kind. Many news

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

rganizations, fearful that their technically unsavvy staff will int

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

oduce a virus, prevent staff from receiving attachments. Usually th

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

y accomplish this by deleting the whole email.

If you want your em

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

il to be read, include a compelling subject line, and no attachment

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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A recent study by Tufts University scientists looked into the impact of diversity relative to juries. As reported by the United Press International, the study looked at decisions made by all-white juries in decisions made by a diverse jury of blacks and whites.

As more baby boomers leave the workplace they will be taking key business knowledge with them. Many companies are vulnerable to potential brain drain. For these companies to continue to grow and succeed, it is imperative that they retain as much crucial business knowledge as possible.

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