Advice You - Business

The media live by the calendar. Your story pitch might miss the mark with them the first time out, solely beca

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

use it’s out of whack with the seasonal cycle (obvious examples: just try pitching another tax story on April

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

6, or offering the media your 10 tips on backyard barbecue safety the morning after Labor Day).

But come back

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

when the time’s right, and you just might be golden: Personal finance and the holiday season… Record keeping

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

echniques for tax time... Saving for college at back-to-school time.

In fact, for just about any topic, with

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

little thought and creativity, you can work your way through the calendar and fill out a whole year’s worth o

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

f media stories based on seasonal tie-ins. You probably won’t land every story, but you will increase your res

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

lts dramatically simply because you are stepping up to the plate – and getting to contact reporters – more oft

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

en.

Following the seasons is one of the best – and easiest – ways to slice your topic.

Here’s one example. L

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

t’s say our topic – we consult, write, and speak about it for a living – is time management. A yearlong spin t

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

rough the calendar might start with this:

January: Keeping that New Year’s Resolution to get yourself organiz

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ed.

March: Don’t let income tax season throw a wrench into your busy life.

June: School’s out! How to remain

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

productive at work when the kids are at home and leisure activities beckon.

September: Fall’s here, time to g

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

et serious again! How to make the most out of your time.

December: Holiday season – how to get it all done.

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

nd before you know it, another year has arrived, and now your media plan is to …. start all over again! For tw

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

reasons: not every media outlet you’re targeting did the story last year, and (this is the part I love!) many

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

of the reporters who turned you down last year have since left their jobs and moved on. That frees you to cal

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

their replacements, who will be hearing your story for the first time.

Creativity exercise:

Try this right

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

now. List the months of the year on a blank sheet of paper. Fill in one of your topics where it is appropriate

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

for a particular month. See if you can find 6, 8, or even 12 reasons a year why the media should do your story

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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When starting a business at home or when you need to fund your already running home business, you'll have to resort to personal loans as there are no special business loans for this kind of venture.

A number of welfare and development programs can be organized with the help of non-profit fundraising events. Fundraising activities are normally undertaken by school fundraisers, college fundraisers, and church fundraisers, or by the youths for various activities.

The word Kaizen means continuous improvement. Implementation of a quality process does not mean that there is no need for any further improvements of changes. In fact, most quality processes are reviewed at frequent intervals and findings are then implemented as changed processes. This review process which is geared to bring about a positive change in the total process, when done formally with all concerned personnel, is known as a Kaizen Event.

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