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Advice You - Top Ten Tips For Great Sound Bites
If you're an online business using public relations (PR) to help increase traffic at your site, you've found a great way to gain exposure at little cost. And bef
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ore you know it, the day will come when you are invited to do an interview with a reporter. It's exciting, but scary. What do you do? How do you prepare?
First
First
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
be prepared when the telephone rings. If you sent out a release recently, have it at your fingertips.
Get some information yourself before you answer any quest
Get some information yourself before you answer any quest
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ons: Ask the reporter:
* his or her name?
* the name of the news outlet?
* his or her phone number?
* what exactly is the story they are working
* his or her name?
* the name of the news outlet?
* his or her phone number?
* what exactly is the story they are working
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
on?
* are they coming on-site to do the interview or will this be a phone interview?
Then buy yourself some time. If this is an onsite interview, it you'l
* are they coming on-site to do the interview or will this be a phone interview?
Then buy yourself some time. If this is an onsite interview, it you'l
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
already have time to prepare. If it's a phone interview, you need to ask for the extra time you need to get ready.
Most reporters deadlines aren't immediate bu
Most reporters deadlines aren't immediate bu
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
within a couple of hours. Ask the reporter what his or her deadline is. If you have some time tell them you'll call them back in 15 minutes or half-hour, so you
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
can gather what you need.
Here's some tips to get you ready for your 15 minutes (or more) of fame.
Before the interview:
1. Practice your answers to the ques
Here's some tips to get you ready for your 15 minutes (or more) of fame.
Before the interview:
1. Practice your answers to the ques
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ions that will most likely be asked - both the easy and the difficult ones. Prepare and practice so your statements will flow smoothly.
2.Consider the main mess
2.Consider the main mess
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ges that you want the audience to receive. Make a list of three major points, and practice saying these three points to yourself until you can speak them smoothl
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
and confidently, without stumbling.
3. Be prepared to tell brief anecdotes and short stories. Find a way to mix one or more of your three main marketing messag
3. Be prepared to tell brief anecdotes and short stories. Find a way to mix one or more of your three main marketing messag
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
es into each anecdote.
4. Avoid trying to be humorous or telling negative stories. Both will most likely backfire, making you look like the fool.
During the in
4. Avoid trying to be humorous or telling negative stories. Both will most likely backfire, making you look like the fool.
During the in
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
erview:
5. Try to include your three main points as much as possible. Your interview is likely to be edited prior to publishing or broadcasting. By repeating yo
5. Try to include your three main points as much as possible. Your interview is likely to be edited prior to publishing or broadcasting. By repeating yo
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
r main points, you reduce the possibility that your preferred message will be edited out.
6. Speak in plain English. Remember the average newspaper's reading le
6. Speak in plain English. Remember the average newspaper's reading le
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
vel is at grade six. Using jargon or trying to sound more important or educated by using big words will only make it hard to use your sound bites or quotes.
7.
7.
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
on't lie. Ever. If you don't know the answer to a question, say so, but offer to find out the answer and get back to the reporter.
8. Remember, there really is
8. Remember, there really is
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
o such thing as 'off the record.' Everything you say to a reporter is fair game to use. Don't say anything to a reporter you wouldn't want everyone in the world
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
to know about!
9. When you've made your point, stop talking. Silence by a reporter could mean two things: either they are taking notes and haven't caught up wit
9. When you've made your point, stop talking. Silence by a reporter could mean two things: either they are taking notes and haven't caught up wit
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
what you're saying, or it's a tactic to get you to say more than you want to reveal.
10. Don't ask if you can see the story before it goes to print. It's the
10. Don't ask if you can see the story before it goes to print. It's the
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ost insulting thing you can do to a reporter. After all, they are the experts in their jobs, you are not. How would you feel if someone challenged your expertise
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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