Tags |
|
|
Links |
|
|
Advice You - TV Reporter Shares the Secrets to Getting Covered on the News
Do you have a great idea for a story, but no clue how to get it in the news? Are you tired of pitching press releases the news media simply ignores?
After twenty
After twenty
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
years of beating the street as a TV reporter, I have a scoop for you: the media needs good stories. But most stories are pitched so poorly, they are lost in the
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
blizzard of faxes that blanket every newsroom.
So, here are five steps to increase your chances of getting covered that even some PR pros don't know:
1) BE UNUS
So, here are five steps to increase your chances of getting covered that even some PR pros don't know:
1) BE UNUS
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
UAL
The old adage about "Man bites dog" still holds true. The news doesn't cover what's normal. We cover the abnormal.
PR whiz Carolyn Alvey knew this when she
The old adage about "Man bites dog" still holds true. The news doesn't cover what's normal. We cover the abnormal.
PR whiz Carolyn Alvey knew this when she
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
was trying to raise money for a charity several years ago. Instead of holding a garage sale, she sent out a press release announcing a "Celebrity Garage Sale." Ev
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
erything from Bob Hope's old golf clubs to Roger Staubach's long-neglected neckties were for sale. By making an ordinary garage sale extraordinary, the media was
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
instantly sold on the story.
2) BE VISUAL
Reporters tell stories with pictures. If the pictures aren't there, chances are the reporters won't be either.
Even t
2) BE VISUAL
Reporters tell stories with pictures. If the pictures aren't there, chances are the reporters won't be either.
Even t
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
he most non-visual story can be made visual if you're creative. A dog biscuit business? Boring. A dog birthday party complete with doggie guests and party hats? N
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ow you're barking up the right tree.
That's what Michelle Lamont did to boost her dog biscuit bakery. She began baking huge dog biscuit birthday cakes and inviti
That's what Michelle Lamont did to boost her dog biscuit bakery. She began baking huge dog biscuit birthday cakes and inviti
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ng the media to cover the parties. She's had reporters hounding her for stories ever since.
3) CHOOSE THE RIGHT REPORTER
Perhaps the most common mistake even so
3) CHOOSE THE RIGHT REPORTER
Perhaps the most common mistake even so
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
me PR pros make is trying to sell a good story to the wrong person. Most reporters have a specialty, like "crime" or "business."
So, seek out the reporter who wi
So, seek out the reporter who wi
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ll have the most to benefit from your story. Start studying the news. Before you call a TV station or try and pitch the paper, become familiar with a reporter's w
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ork. Don't try and sell an investigative story to a reporter who covers entertainment.
4) WRITE LIKE A REPORTER
If I were going to send a press release to a rep
4) WRITE LIKE A REPORTER
If I were going to send a press release to a rep
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
orter, I'd write the kind of headline that a newspaper would run. And I'd make the rest of the release so conversational that a TV anchor could read it right on t
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
he air.
Why is this so important? A major market newsroom gets hundreds of press releases every day. Often the decision on whether to cover your story is made in
Why is this so important? A major market newsroom gets hundreds of press releases every day. Often the decision on whether to cover your story is made in
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
a matter of seconds. Many times that well-crafted sentence in the third paragraph of your press release is never read.
5) WAIT FOR A SLOW NEWS DAY
The holidays
5) WAIT FOR A SLOW NEWS DAY
The holidays
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
are the slowest "news times" of the year. When government offices are closed, so are most of our sources. Take advantage of it.
In fact, take out your calendar
In fact, take out your calendar
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
and begin circling government holidays. If the government isn't making news, we reporters are scrambling to find something to cover. Pitch even an average story o
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
n a day when the media is starving for news, and you're much more likely to get coverage.
There you go. Now you're armed with knowledge that even some well-paid
There you go. Now you're armed with knowledge that even some well-paid
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
public relations professionals don't practice. If your idea is unique, visual, and pitched to the right person when the supply of news is running thin, you're in!
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.adviceyou.org.ua/article/34052/adviceyou-TV-Reporter-Shares-the-Secrets-to-Getting-Covered-on-the-News.html">TV Reporter Shares the Secrets to Getting Covered on the News</a>
BB link (for phorums):
[url=http://www.adviceyou.org.ua/article/34052/adviceyou-TV-Reporter-Shares-the-Secrets-to-Getting-Covered-on-the-News.html]TV Reporter Shares the Secrets to Getting Covered on the News[/url]
Related Articles:
Mortgage Broker Marketing: Can You Tell The Difference
Making a Hit with Your Marketing Campaign
Bookmark it:
|