Advice You - Business

When do you use the newspaper for publishing announcements for promotions or new partnerships?

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

Adding an announcement to a newspaper will only bring further recognition to your business. Y

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ou should always send items such as the hiring of a new employee, the announcement of a new con

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ract, the change of location or any other item that you would like the world to know. Announcem

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ents are a way for you to communicate to the rest of the business community that you are a comp

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ny on the move. You must find the right locations to place your announcements and you should ha

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ve a list of the local, regional and national media that has a calendar, or section that places

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

these announcements.

You do not have to put your ego into the announcement; simply stick to t

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e facts so that your potential and existing customers are aware of what you are doing. If they

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

see you making regular announcements, they will perceive you as a company that is on the go. An

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ouncements do not cost anything but time to put together, and time is also what you will need t

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

o make sure these announcements get to the right location. There is no point in doing a media b

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

last to places that would not normally print such items. They will likely (if they recognize yo

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

r company name) not regard anything else you send if you are spending too much time annoying th

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

em with things they are not interested in. The point here is that you need to make announcement

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

“all the time”, and you do need to target where these announcements go. Calendars, business se

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ctions, special sections are some of the places you can have announcements.

Announcements will

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

get your face in the paper or other media. It is a good first step but there are many other wa

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

s that you can take advantage of the press. They are always looking for other items of interest

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

. Turn you announcements into a real interest story and make it unique to you and your business

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advice You - Making Great Announcements

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