Advice You - Business

When you should send samples with your press release:

1) When the item is very low cost: If the press release you're sending is

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

about a product that is under $10.00, you may want to consider sending a sample of the product to the editors. Since the item

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

is low cost, it makes sense to send a sample. Sending a sample can help improve your chances for getting some free publicity f

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

r your company.

2) When it is a major publication: Another good time to consider sending a product sample is when you're dealin

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

with a major publication. If the publication has a wide distribution you may want to consider sending them a sample. When i

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

comes to getting publicity in the top magazines, it is a good rule of thumb to consider sending them a product sample. After

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

all, if they decide to run the release on your product, all it costs you was one product sample.

3) The editor needs a sample

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

for their photography studio: Many times the editors for larger publications will have their own in-house photography studio a

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

d will want a sample to photograph at their facilities. In this case by all means send them a sample as soon as possible.

Whe

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

you shouldn't send samples with your press release

1) When editors say they want to see a sample of the product but they are s

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ill on the fence about publishing your press release: Under these circumstances I would say hold off on sending a sample. You

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

could always send them a high resolution image of the product as an alternative.

2) When you send out to multiple publications

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

hat have low visibility: If the magazine has a lower distribution I would not send a product sample. It can be too expensive t

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

start sending out product samples to every magazine and newspaper that makes a request. Instead opt for sending them a broc

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ure of the product or mail them a CD with the high resolution image as an alternative.

3) The item's cost prohibits sending out

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

as a sample: If the product costs is over $20.00 I would advise only sending a product sample to the magazines with the highes

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

t distribution. Again, you may get lots of request for product samples from the editors and you might want to consider letti

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

g the editors know that because the item costs are so high, you would prefer to send just the high resolution image of the pro

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

uct. Also, when you send a high resolution image of the product make sure to take multiple shots of the item. Show the product

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

from the different sides or if there are multiple pieces make sure to take pictures of all the various elements of the product

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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