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Advice You - Life After Press Release Distribution?
A few weeks ago I was participating on an on-line message board. One of the members was a new business owner who was very excited about sending out her company's first press release. The question she posted to the group was important, but also a common one echoed by so many small-business owners charged with handling media coverage in-house fo
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
r the first time: "Now that I've distributed my press release, what do I do next?
The answer to that question is a simple one: You follow up with the media. Following up with reporters by phone or e-mail -- where appropriate, can be more important than sending the release itself. Why? Because maybe the reporter didn't receive the fax sent, ha
The answer to that question is a simple one: You follow up with the media. Following up with reporters by phone or e-mail -- where appropriate, can be more important than sending the release itself. Why? Because maybe the reporter didn't receive the fax sent, ha
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
n't read his e-mail yet, or the headline for the release sent via wire services just didn't engage him enough to want to read the release in the first place. Or maybe the release wasn't sent to any one reporter in particular, which is always a no-no.
Fear is the number one reason why most people avoid making contact with the media. In fact, m
Fear is the number one reason why most people avoid making contact with the media. In fact, m
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ost small-business owners worry that they won't know what to say to the reporter once they call, or that they will catch the reporter at an inopportune time and anger him or her. However if you've taken the time to target the right reporter, study their news beat and the types of stories they prefer, and adhere to their deadlines, you should h
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ve nothing to fear in picking up the phone and calling a reporter.
There are basically two approaches one can take to follow up. First if you are confident in telling your company's story, you can just call up the appropriate reporter and tell him or her about your news and ask permission to send over the release. If there is interest from th
There are basically two approaches one can take to follow up. First if you are confident in telling your company's story, you can just call up the appropriate reporter and tell him or her about your news and ask permission to send over the release. If there is interest from th
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
e reporter then send the release over immediately. The second way is to send the release to the correct reporter and then follow up with a phone call or e-mail -- base your follow up method on what the reporter prefers.
One word of caution: Always remember that reporters are very busy people so try to give them two days before following up. I
One word of caution: Always remember that reporters are very busy people so try to give them two days before following up. I
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
takes them a while to get through all of the messages that they receive. However, if you have a breaking story to report and you want to alert the reporter in advance, or you have an event taking place -- any particularly time-sensitive news, then give the reporter a call the next day after the release has been sent.
So you have the reporter
So you have the reporter
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
on the phone - what exactly should you say to him or her? It's easiest to start with the one sentence you should never utter: "I'm following up to make sure you received my news release." Consider this the second commandment just right under "Thou shall not forget to ask a reporter if he or she is on deadline before pitching a story." It's al
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
o always a good idea to do a little preparation prior to making your phone call.
Here are some tips:
Do make sure that the press release sent is available in two forms - fax and e-mail. The reporter may not have received your release, and if he or she has an interest, they will want you to resend it. The faster you can resend it the better t
Here are some tips:
Do make sure that the press release sent is available in two forms - fax and e-mail. The reporter may not have received your release, and if he or she has an interest, they will want you to resend it. The faster you can resend it the better t
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
he chance of coverage, so have the fax version ready in the fax machine and the e-mail version ready to go once you hit the "send" button.
Do prepare two alternative story ideas in case the reporter rejects the one offered in your release.
Do purposely leave out a couple nuggets of information so that you can offer them up to the reporter du
Do prepare two alternative story ideas in case the reporter rejects the one offered in your release.
Do purposely leave out a couple nuggets of information so that you can offer them up to the reporter du
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ing follow up.
Do take time to listen to what the reporter says during your conversation. Your follow up call should not be a monologue but rather a dialogue. If you listen closely, the reporter will indicate interest and what your next directives should be. For example, you'll discover whether or not you need to conduct a second follow up.
Do take time to listen to what the reporter says during your conversation. Your follow up call should not be a monologue but rather a dialogue. If you listen closely, the reporter will indicate interest and what your next directives should be. For example, you'll discover whether or not you need to conduct a second follow up.
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
o make note as to whether your release has been forwarded to another reporter. If this turns out to be the case, then prepare to contact the new reporter with your story idea, but follow these steps again.
Do accept "No" gracefully. When a reporter says "no" to your story, accept the fact that he or she has a good reason -- at least at that p
Do accept "No" gracefully. When a reporter says "no" to your story, accept the fact that he or she has a good reason -- at least at that p
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
articular point in time. Therefore, you should never try to push a reporter into running your story because you will run the risk of alienating that reporter forever. He or she will remember you and each time you try to pitch a new story, you will be punished. Simply say "thanks," tweak your release and try again later. The timing or story ang
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
e may be wrong. Again, if you are listening closely, sometimes the reporter will tell you why the story will not be covered. Perhaps he or she wrote a story on a similar topic recently.
Last, it never hurts to prepare a little script to help you concentrate on the specific points you'd like to make to the reporter. Practice what you are going
Last, it never hurts to prepare a little script to help you concentrate on the specific points you'd like to make to the reporter. Practice what you are going
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
to say so that it feels natural during delivery. Below is an example of what you can say once you have the reporter on the line:
Hi, John. I'm Carolyn Moncel from MotionTemps, LLC. Are you currently on deadline and is this a good time to talk? Great! I know that you like covering stories about running offices more efficiently and my company
Hi, John. I'm Carolyn Moncel from MotionTemps, LLC. Are you currently on deadline and is this a good time to talk? Great! I know that you like covering stories about running offices more efficiently and my company
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
pecializes in helping other businesses get their offices organized.
To kick off a new service that we're offering to our clients, we're sponsoring a contest called "Chicago's Most Disorganized Office," and the release that I sent to you has all of the details.
Oh, you didn't receive it? Shall I resend it and to which fax number? Oh, you'd li
To kick off a new service that we're offering to our clients, we're sponsoring a contest called "Chicago's Most Disorganized Office," and the release that I sent to you has all of the details.
Oh, you didn't receive it? Shall I resend it and to which fax number? Oh, you'd li
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ke it by e-mail instead? Can I please verify your e-mail address? You can expect to receive the release in five minutes.
In case you're interested in covering the story, I thought I'd provide you with some additional numbers and sources, which might help to flush out your story. Would like me to fax that to you now also? Thanks for the consid
In case you're interested in covering the story, I thought I'd provide you with some additional numbers and sources, which might help to flush out your story. Would like me to fax that to you now also? Thanks for the consid
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ration. Can I follow up with you again? If you have further questions, just give me a call at 877-815-0167 or e-mail me at carolyn@motiontemps.com.
Now, what happens if you get the reporter's voice mail? Actually you can use the voice mail to your advantage because it allows you another opportunity
Now, what happens if you get the reporter's voice mail? Actually you can use the voice mail to your advantage because it allows you another opportunity
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
to leave your contact information, pitch your idea and offer up alternative ideas without interruption. You can use the same script as above with a few modifications.
The bottom line here is this: the media will never know about your company unless you tell them. You can't wait for the reporter to call you because it will almost never happen
The bottom line here is this: the media will never know about your company unless you tell them. You can't wait for the reporter to call you because it will almost never happen
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
That type of response is reserved for hard news stories and extremely rare circumstances -- miraculous rescues, scandals, extraordinary acts of kindness -- and most business stories just don't fall into any of those categories. As the business owner the onus is on you to tell your company's story to the reporter, and you do it by following up
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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