Advice You - Business

I got the latest issue of Internet Works in the post yesterday and was disappointed to find out that it’s going to be the last. As well as hav

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ing the good taste to run a feature on me last year (!) Internet Works has been a great source of information and ideas for me for the last co

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

uple of years and it’s demise will leave a gap.

But it is also just another reminder that publications come and go, and their staff do too. B

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ut, with new publications emerging, and other titles closing, how do you keep up to date with all the PR opportunities out there?

Here are ou

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

r Do Your Own PR tips to help you do just that.

1. It sounds basic but do set up a separate contact system for journalists – even if you’ve o

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

nly got two names for your database at the moment.

2. If you’re really organised then you can divide this into warm contacts (journalists you

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

’d be happy to call and chat to) and cold contacts – those you haven’t built a relationship with yet. You can then gauge your success as you w

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

atch names move from the cold to the warm list.

3. Keep in touch with your media list on a regular basis. That way if emails get bounced or y

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ou receive a reply saying “Bilbo Baggins no longer works with Hobbit Publications” you can update your list immediately.

4. If someone does m

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ove don’t cancel them off with one touch of the delete button. Give their old office a call and find out where they have moved to – chances ar

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

they’ve moved onto bigger and better things and you can keep in touch. Even if they’ve suddenly moved over to Pigeon Fanciers Weekly and you

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

know they aren’t going to be able to do anything for you at the moment a nice “wish you well” email helps keep that door open for the future.

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

5. Ask your existing contacts if they can recommend any other journalists that might be good contacts (and that way you can sneakily drop in

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

the referrer’s name to warm up your contact).

6. Pay particular attention if journalists contact you. If someone calls from The Express don’t

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

assume that you’ll be able to get hold of them by calling the Express. Many writers are freelancers whose contact details are guarded fiercel

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

y. If you get hold of their contact info treat it with the respect it deserves.

7. I’ve come across many clients who dealt with press in a fo

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

rmer job but now dismiss their past contacts as being “old” or “not in the same area”. How do you know until you ask? That freelancer you used

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

to speak to about racing cars might also write about parenting issues – or, more probably, might know someone else who does. Don’t just write

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

off old contacts as dead ones.

Finally, a client recently told me about http://www.worldwidefreelance.com/markets.htm

Although it’s aimed a

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

t freelancers looking for outlets to sell their work, it’s also a great resource and inspiration for publications that may be PR opportunities

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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