Advice You - Business

1. Appearing in other types of media is the best way to attract TV notice. The more your name appears

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

in print, the more likely it is that you'll be approached to appear on TV.

2. If a TV researcher phone

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

you, treat the conversation like a mini-audition. They’re listening out for how you say things as wel

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

as what you have to say, so let your personality shine.

3. Pictures rule when making TV programmes.

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

hen sending ideas to TV companies, make sure that you have thought it through from a visual point of vi

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

w. It’s not just about what you say; it’s about what you show and how you look as well.

4. Negotiate

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

oney only when your appearance is definitely confirmed. Be confident and neutral when discussing fees

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

nd decide beforehand if you are prepared to do the interview for free. If there is a fee it's unlikely

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

to be large.

5. When doing a TV interview, keep talking, be aware of body language and tone of voice

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

. Ask what the first question is likely to be before filming starts to help you prepare. The interview

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

r will have prepared a list of questions and may share some of them with you beforehand. Remember that

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

the interviewer wants the interview to go well just as much as you do.

7. What to wear – avoid spots,

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

tripes (including pinstripe shirts and suits) and small patterns – they make the camera go squiffy (‘st

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

obing’ to be precise). Also avoid all black and white.

8. Ensure that everything about you is congrue

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

t with the message you are giving. If your message is sober, dress accordingly (leave the Homer Simpso

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

tie at home).

9. Remember that virtually everyone who ever appeared on television (including famous p

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ople) felt nervous beforehand. Nerves just show you that you’re part of the human race. Use your nerv

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

s to create energy.

10. Use your appearance to give you the most benefits. Tell your past, present an

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

– Extracted from The Beginners’ Guide to TV Interviews – e-book coming soon from www.MediaLifeCoach.co

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Learn how a job traditionally held by men may be for you. Find out what jobs are considered nontraditional for women and how getting into one could affect your pocketbook.

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When I walked into Dallas’s famous Y.O. Ranch Steakhouse, all I wanted to do was to enjoy my New York Strip steak, relax and quietly review my notes for the following day’s speech. Little did I know that a valuable business lesson awaited me at the table.

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