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Public relations is popular because it is very cost-effective and it works. If you send out one press release, for example, and it gets into print, it could generate more i

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

nterest in your product or service.

Businesses that want a leg up on their competition need to focus on boosting their public relations (PR) efforts. This keeps them from

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

going under when the economy is weak, and gets them ahead of their competitors when sales start picking up. Now is the perfect time to get a fresh start on your publicity s

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

trategies.

Here are ten tips to help you use free publicity to kick-start a business into high gear:

1.Articles: Articles don't have to be long; they just need to be info

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

rmative. Writing articles gives you instant credibility, too. Submitting online, as well as offline, provides another good chance to get your name in print at no cost. Be s

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ure to put your contact information in a contact resource box at the end of the article.

2. Press releases: Reporters everywhere are looking for stories, and a press relea

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

se gives them the information to write that story. Just make sure it’s newsworthy, not just an advertisement.

3. Newsletters: Writing a newsletter is another way to keep y

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

our name top-of-mind. This can be online or offline. Both contain content valuable to your target market and many times advertise your products and services. The cost of th

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

is is nothing, yet the return potential is infinite.

4. Business cards: Think of your business card as a small billboard and start handing them out everywhere. Include the

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

m in all your correspondence – even in your bills!

5. Public speaking: Speaking in front of an audience usually makes you an expert. People like to buy from experts. If th

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ey're in your audience, then they'll remember your expertise and come to you when they need your product or service. Speaking is free, and it's just like making a sales cal

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

l to many people at one time.

6. Free reports: Offering a free report online is a good way to get an e-mail from prospects so you may market to them later. This is the who

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

le basis of permission-based marketing, or opt-in lists. You can do the same thing offline.

7. Radio: Radio is expensive, you say? Not if you are being interviewed or call

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ing in on a talk show. Getting interviewed is free, except for your continual follow-up with producers. Calling in is free, but sometimes it's hard to relay contact informa

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

tion.

8. Online forum participation: There are many online newsgroups or forums for a particular subject area. Participating in these is another way to get your name out.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

Many online forums will let you put an e-mail signature with a link to your site or message with another site linked. Take full advantage of this; these links get clicked o

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ften when of interest to the forum participants.

9. Strategic alliances: Introduce yourself to other businesspeople who don't compete with you but sell products or service

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

s to the same target audience. Offer to promote them if they promote you. Make sure they're people you like and trust.

10. Letters to the editor: Many times a letter to th

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e editor has a better chance of getting published than the actual press release. You'd be surprised how many people read this column in publications. This is also another w

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ay to become friends with the editor. If they see you enough and match you with a newsworthy press release, then your chances of getting a press release in print increases.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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