Advice You - Business

Sometimes there seems to be no client news worthy of coverage. That's when the savvy PR pro digs

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

deep into the old bag of tricks and pulls out one of these ideas to perk things up:

* The List

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

* The Index

* The Hall of Fame.

Best of, worst of, most of, least of, top and bottom lists ca

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

be great ways to get coverage. Designer Mr. Blackwell made a career out of his Worst Dressed Li

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

t. Country Music Television has turned this into an art form by not just developing the list but

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

making a TV show out of it. Consider its 40 Best Drinking Songs.

You can use these lists to eng

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ge your own customers or readers. Do a survey and have them vote. I always like using odd number

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

s like 11 or seven instead of 10 for my lists. It seems to me they get better coverage. If you a

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e going to develop one of these lists, don't be boring. Come up with something that has some con

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

roversy attached to it to ensure greater coverage.

The Consumer Confidence Index is one of the

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ost well known of the indices. The CCI is an index that requires some heavy lifting to prepare,

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ut you can develop one that is purely for publicity purposes. The National Association of Realto

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

s developed the housing affordability index, an easy-to-compile index that shows how much income

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

you need in order to afford a home of a certain purchase price.

My initial thought when I worke

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

d with Carolinas AGC to develop the Carolinas Construction Barometer was to come up with a publi

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ity tool. However, when we enlisted UNCC to help us develop the methodology it quickly became a

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

eal tool that required a lot of work. So, be careful with this one or it can get away from you.

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

Finally, there is the Hall of Fame. You don't need bricks and mortar to have one. It can be virt

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

al like Bill Stoller's PR Hall of Fame that exists online and in press releases but nowhere else

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

So, the next time there is no news, do some media relations magic: create some out of thin air

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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A car dealer, frustrated with his dealership's lack of sales and clientele, turns to automobile advertising for help. See if it worked.

You should always be thinking about your resume. Even if you don't edit your resume regularly, you should keep good records of your benchmarks and accomplishments to use when you finally sit down at the computer to script your document.

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