Advice You - Business

News releases (also called press releases) are an important part of a public relations campaign. They are also an important part of marketing you

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

r business. They are the primary means of "selling" your story to the media. All press releases are structured the same way. Make sure you
ans

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

er "yes" to these key questions when writing your next press release:

Is it easy to read?

Editors look at hundreds of press releases every

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

day, and if your news release is difficult to read, they will throw it out. It should be on plain white paper and printed in black ink. The main

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ody of the release should be double-spaced and have at least a one inch margin all around the edges.

Your letterhead should appear at the top

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

of the first page to establish your identity.

Have you double-checked your spelling and grammar?

A good press release has no typographical

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

or grammatical errors. If yours contains such errors you'll lose credibility; it will have the same effect as a badly written business letter or

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

esume. The release should be typed. Print out (or type out) a fresh copy for each person to whom you will send it. Do not send out poor-quality

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

photocopies with dark staple marks or blotches.

Did you include the six news elements?

Because all news articles include six basic element

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

-who, what, when, where, why, and how - your press release should also follow the same guidelines. Put the most important facts in the lead parag

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

aph, with the facts decreasing in importance as you go down the page. Why? Suppose you send a press release to an editor who has five inches of s

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

pace open in the newspaper and your release runs eight inches long. Ideally, the editor would trim your press release from the bottom. Therefore,

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

to make sure the most important information gets run, put the less important information at the bottom.

Did you include a contact source?

I

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

n the top, right-hand corner of the first page, directly beneath your company name, there should be a line that states, "For further information,

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

contact." A name and telephone number should follow. The editor must have somebody in your business to call to answer questions or to be intervie

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ed about your news item. If you can only be reached during certain hours, specify them.

Have you included a dateline?

The best press releas

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

es have a dateline with the city in which the business is based and the date the release is written. Every press release needs a dateline so that

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

the editor can tell when it was mailed. Nobody wants to cover an old story that has lost its timeliness.

The other morning during my favorite

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

radio talk show they mentioned this guy who wrote a book about selling water beds which was coming out next week. How you do think this guy got t

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

e radio stations to talk about this....you got it - a press release or a publicist who sent a press release.

Copyright DeFiore Enterprises 200

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advice You - Writing A Press Release

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