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Advice You - Media Kit: 25 Component Possibilities
Media kits include a combination of information whether created for electronic delivery or print. The number of components depends on the kit’s focus and intention. For instance, an author’s kit would include a different combination of information than a service business, or a multifaceted company or speaker.
Here is a list of component elements to pull from and tips to bring a media kit
Here is a list of component elements to pull from and tips to bring a media kit
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
together. No single kit will need all components. Choose the components that match your or the receiver’s needs.
1. Table of Contents (TOC). Kit receivers always appreciate this feature, it respects their time. I recommend this rule: five or less pages, include the TOC in a personalized letter, using design elements such as bold, larger font or centering to set itself off from the
1. Table of Contents (TOC). Kit receivers always appreciate this feature, it respects their time. I recommend this rule: five or less pages, include the TOC in a personalized letter, using design elements such as bold, larger font or centering to set itself off from the
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
rest of the letter. Six and more, use a single sheet. And place the page before all other pages, including the letter. For electronic delivery, use color, to help gain attention.
2. Company Information. An "About Us" page includes contact information. It is also an accumulation of other aspects about that company, however, in summary format. When founded but not how founded, vision
2. Company Information. An "About Us" page includes contact information. It is also an accumulation of other aspects about that company, however, in summary format. When founded but not how founded, vision
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
nd mission, simple list of services or product or just an overall view.
3. About Our Departments. If you have several different departments in your company, you can include a page with a summary of each departments responsibility.
4. About You. Similar to number 2 with the focus on a single individual. You will want to focus the language and information to exactly what the media n
3. About Our Departments. If you have several different departments in your company, you can include a page with a summary of each departments responsibility.
4. About You. Similar to number 2 with the focus on a single individual. You will want to focus the language and information to exactly what the media n
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
eeds to know. For example, solopreneurs the particulars would be about you, credentials, and information with a single focus. Similar to a resume but not quite.
5. Founder Page. Do you have a company founder with an interesting story of how they started the company? It doesn't matter if they are deceased or retired. Honor their tenacity and creativity with their picture.
6. Uppe
5. Founder Page. Do you have a company founder with an interesting story of how they started the company? It doesn't matter if they are deceased or retired. Honor their tenacity and creativity with their picture.
6. Uppe
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
Management. It is important to stress any special skills or background in the company that is an asset. Use one page per management level or several on a single page. Several pages are okay for this section if it supports the media request.
7. Services. One per page or several to a page. If you don't have enough material for a whole page, create enough. If more than one service, add
7. Services. One per page or several to a page. If you don't have enough material for a whole page, create enough. If more than one service, add
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
a list of the other services at the end of the page to indicate what else is available.
8. Products. Use service tips above. You will want to include whatever pictures need to depict the product.
9. Employee. This component is seldom included, yet it is a significant way to demonstrate how the company’s differences. This information is about the staff as a whole. Presentation de
8. Products. Use service tips above. You will want to include whatever pictures need to depict the product.
9. Employee. This component is seldom included, yet it is a significant way to demonstrate how the company’s differences. This information is about the staff as a whole. Presentation de
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
pends on what the intention of the media kit. Statistics, number of employees, tenure, company events, or community projects, work well here. If the statistics don't shine, don't include.
10. Company History. Adding a history can make or break media attraction. If a young company you might think it’s could be a negative element, not true. Depends on what side you are presenting in the
10. Company History. Adding a history can make or break media attraction. If a young company you might think it’s could be a negative element, not true. Depends on what side you are presenting in the
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
kit. For a season company, it is a must. What prevails or whether to include or not, is how interesting is the story. If it is interesting or creates curiosity, include it.
11. Awards. Include any awards or special interests of employees. Do you have published authors in your company, an Olympic participant, or something else? Consider including. Sometimes a backdoor interest can br
11. Awards. Include any awards or special interests of employees. Do you have published authors in your company, an Olympic participant, or something else? Consider including. Sometimes a backdoor interest can br
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ing media coverage in. If there is only one award you can add it on another page. To create a whole page from short information, list past winners or describe the selection process. Ceremonial pictures add interest.
12. Distinction Page. This page needs to show how the company is different. Comparison charts, like those found in most software product sales information pages, are easy
12. Distinction Page. This page needs to show how the company is different. Comparison charts, like those found in most software product sales information pages, are easy
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
for readers to scan and comprehend. Graphs also work well.
13. Client List. List clients whether they are well-known or not. If your client list is extremely confidential, mention this in lieu of the list. You can expand the information by providing some brief background information about the client.
14. Company Affiliates. If you have a formal affiliate program, add this informat
13. Client List. List clients whether they are well-known or not. If your client list is extremely confidential, mention this in lieu of the list. You can expand the information by providing some brief background information about the client.
14. Company Affiliates. If you have a formal affiliate program, add this informat
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ion. If you use top quality vendors, add their information as well. Connection add flavor to being attractive.
15. Press Releases. Use releases with dates less than 90- days.
16. Publication List. If an author, where published. If short, expand by adding details about the publication. A few summarized paragraphs will do. If you are or where a columnist or write your own electroni
15. Press Releases. Use releases with dates less than 90- days.
16. Publication List. If an author, where published. If short, expand by adding details about the publication. A few summarized paragraphs will do. If you are or where a columnist or write your own electroni
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
c or printed newsletter add this information as well. Add copies only if relevant and current.
17. Speaking List. Have you spoken at events or to groups? List, if old, don't include when. Instead group by categories. Include panel participations.
18. Radio/television appearances. Guest or host, doesn't matter. Tell them where they can listen to any audio or video clips. I don't r
17. Speaking List. Have you spoken at events or to groups? List, if old, don't include when. Instead group by categories. Include panel participations.
18. Radio/television appearances. Guest or host, doesn't matter. Tell them where they can listen to any audio or video clips. I don't r
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
commend including. They are too expensive to send and for receivers to store. You want to set the availability information off in some sort of design element to make sure it isn't missed. To expand an appearance I like to suggest adding elements about how you got on the show, what you did and didn't like, or other details about the experience. Human interest stories always spark interest
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
to the media. Give enough to peak their curiosity.
19. Personal Story. What is your personal story about starting the business, creating a product or service? Is it a rags to riches story? Usually people don't think they have a good enough story to include, however, that normally turns out to be fiction. Look for the buried treasure, dust and polish to see the shine. Someone that can
19. Personal Story. What is your personal story about starting the business, creating a product or service? Is it a rags to riches story? Usually people don't think they have a good enough story to include, however, that normally turns out to be fiction. Look for the buried treasure, dust and polish to see the shine. Someone that can
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
write from a charge neutral standpoint is best for these.
20. Testimonials. You can spread testimonials throughout the components using pull quote design effects. And also have their own page. To expand, enlarge font size or reduce margins.
21. Endorsements are personal acknowledgements. For media kits, credibility stands higher. They include more detail than testimonials. Add cop
20. Testimonials. You can spread testimonials throughout the components using pull quote design effects. And also have their own page. To expand, enlarge font size or reduce margins.
21. Endorsements are personal acknowledgements. For media kits, credibility stands higher. They include more detail than testimonials. Add cop
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ies of special endorsement letters or just mention them in other components. Only add with the endorsers permission. Products and book authors frequently include these. Be creative with this in your kit.
22. Reviews. Product or book reviews are not endorsements. Reviews give an overview charge neutral opinion. Reviews have their own language. To learn that language, read movie or boo
22. Reviews. Product or book reviews are not endorsements. Reviews give an overview charge neutral opinion. Reviews have their own language. To learn that language, read movie or boo
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
k reviews.
23. Frequently Asked Questions (FAQs). This component is a must in every media kit. Normally, media reads these pages first or second. Formulate questions by asking media personnel. Don't guess what they want.
24. Photos. For trainers, speakers, or other professional services, color photos are too expensive to include and aren't necessary. A small 6x9 black and white is
23. Frequently Asked Questions (FAQs). This component is a must in every media kit. Normally, media reads these pages first or second. Formulate questions by asking media personnel. Don't guess what they want.
24. Photos. For trainers, speakers, or other professional services, color photos are too expensive to include and aren't necessary. A small 6x9 black and white is
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
appropriate.
25. Community. Add volunteer projects you have worked on or positions you have held. To expand, add additional details about the organization.
Note: Two-side pages count as one page.
When you are ready to send out a media kit, pull together the pieces that fit, create a personalized letter, slip in the contact person’s business card, usually the same person signing th
25. Community. Add volunteer projects you have worked on or positions you have held. To expand, add additional details about the organization.
Note: Two-side pages count as one page.
When you are ready to send out a media kit, pull together the pieces that fit, create a personalized letter, slip in the contact person’s business card, usually the same person signing th
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
e letter, and its ready to mail or e-mail.
A beautifully designed media kit is nice but not necessary. Visual impact is important, yet, you can do this with a matching color theme and quality paper. Content needs to be the first and foremost focus. Fancy-looking media kits but if it doesn't say anything to the receiver, it’s trashed. Value is in the information and news worthiness.
A beautifully designed media kit is nice but not necessary. Visual impact is important, yet, you can do this with a matching color theme and quality paper. Content needs to be the first and foremost focus. Fancy-looking media kits but if it doesn't say anything to the receiver, it’s trashed. Value is in the information and news worthiness.
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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