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This guide to “SEOing” your PR efforts can help you get high-ranking search results for your press releases, marketing white papers and ezine newsletter content. Whether you are managing PR efforts for several online companies or just one website, you’ve probably wondered how you can increase your sites (more importantly

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

, your work) overall impact in the Web community. While the answer lies less and less on traditional forms of promotion such as press releases, learning the tricks of the trade to qualifying for top search engine placement could be the most important thing you ever do for your company.

So how do you help generate visits

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

to your website? By optimizing website content such as press releases, marketing white papers and ezine newsletter content you can increase the chances that potential visitors select your site from search engines. The reason (which you will learn how to do in this article) is because you will using alternate keywords and

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

key phrases that are related to your business or service that are outside of the most popular terms that your search engine optimizer should be striving for, and your advertising efforts should be bringing in through bid for placement campaigns.

Identify Your Target Audience:

While traditional PR teaches us that it is

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ise to focus our efforts on reaching journalists, editors and producers (members of the media), effective online PR make us focus on reaching the “public” directly. If you provide a specialized product or service, web users may not know you exist if you don’t appear in the search engines. If your search engine optimizer

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

an’t get a number one listing for the hot keyword for your site, don’t worry, you literally have thousands of other keyword and key phrase options to choose from to generate publicity.

As a PR person, you probably have hundreds of articles, reviews or press releases about your company’s specific products or services. Th

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

best thing you can do with them is to identify which audience is best suited to that content and be as specific as possible. This is typically called a “segmentation strategy.” While the media should continue to be one of these “segments” don’t eliminate the larger “segment” of general web users. These are prospects for

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

your products and services and are searching with innumerable variations of keywords, many of which should be contained within your PR materials like press releases.

By actively segmenting your users into groups, the users you are attempting to attract are actively seeking information about products and services, which

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

s exactly what you are providing with articles, newsletters, reviews and white papers. These readers will eventually be ready to buy from your site if you are selling what they are looking for!

Researching Your Keywords

Whether you realize it or not, there are probably thousands of keywords and keyword phrases that peo

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

le might use to find information about the products or services that you provide. Since you have already segmented your potential audiences, a little research never hurt anybody. So sit down, find your competitors and see what keywords they are promoting their site with. You might also want to use popular keyword suggest

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

on tools provided by bid for placement search engines such as Overture or 7Search.com. You will quickly discover the most searched words or phrases that people are actually using. Start with general descriptions of your services and move on to two or three word phrases. The more general your terms are, the more competiti

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

n there will be for them. So instead of the keyword “Public Relations,” how about “public relations firms in Chicago?” Instead of “baby gifts” how about “unique baby shower gift ideas.” Picking more specific key phrases can increase your chances of driving quality traffic and generating buzz about your product. Use these

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

targeted terms in your press releases, articles and white papers; better yet, use one targeted term and its derivatives in one article each and make the most of all your keywords and all your articles at once! Also, make sure the content reflects the audience segments you identified.

The Hack’s Guide to SEO

SEO is comp

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ex and requires expertise to be truly successful, unless of course you follow this simple overall guide to optimizing your PR content. There are literally hundreds of guidelines that must be abided by that you should at some point try to understand. The first is to make sure the words that people use to find your product

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

or service are included in your page and its content. These pages need to be useful, information rich and clearly and accurately describe your content. Then position the keywords (that’s optimization). Make sure that the keywords and key phrases you have researched appear in important positions on your website. Each page

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

s title tag is unique and should be as important to you as the headline of the press release posted on your page. Remember that optimization does not mean stuffing your meta-tags with every single keyword and key-phrase. Appropriateness is more important that quantity in this case. Make sure those keywords are relevant t

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

the content appearing in your pages and that they appear high in the body copy of your page. When you think about it, these same “Inverted Pyramid” principles of press release writing should be used when you optimize your content: keep the good stuff at the top, just in case your visitor loses interest. Keep in mind tha

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

pronouns are just “dead weight” to search engine spiders so enter your press release “it.” “its,” and “ours” with specific keywords or keyword phrases for each page of content.

Go Promote!

It’s what you do best so go do it! Share your press release, articles, white paper and Ezine with as many people as you can. Since

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

every major search engine uses links as part of its ranking algorithm, you can improve how well these newly created page rank if they get a lot of quality inbound links from other sites. Ask other PR webmasters like you for reciprocal links, submit articles to article directories, and get a professional SEO to submit you

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

hundreds of newly optimized PR content pages!

The End

This guide to “SEOing” your PR efforts is not intended as a replacement for a complete Search Engine optimization campaign, it is merely a guide to help you get high-ranking search results for your press releases, marketing white papers and ezine newsletter content

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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