Advice You - Business

So you got the job, the money is good, the co-workers are friendly your boss likes you and then it happened. You feel your throat hit your stomach and your heart skips a beat.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

You have been asked to do the last thing on earth that you would ever want to do…yes give a presentation…in front of you peers no less. Why did the boss pick me, you ask you

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

self. Chances are you have been doing such a fine job and it has been recognized, that management wants you to share your natural talent with your peers so they can learn how

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

you are so extraordinary.

Public speaking is the number one fear that human beings have; it ranks higher than death, heights and fire. Yes someone would rather catch on fire

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

nd fall to their death from a 30 story building than speak in front of a crowd…even worse if they know the people in that crowd. I have been speaking in front of groups for ma

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ny years and the same thing that stops people from wanting to open their mouth, drives me to speak with passion. It is this speaking with passion that touches people and leave

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

you remembered long after your presentation is through. It does not really matter what you are speaking about, but when people see you are passionate about your subject, they

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

will remember and respect you.

Your presence conveys the larges portion of your communication to your audience, 58%, the way you say the words conveys 35% and the words you us

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

only 7%. What does this mean to you? I like to say “fake it till you make it,” or “act as if.” If you fake being confident in front of a crowd while presenting, or you act

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

as if you are confident, chances are you will become confident and your butterflies will fly away. The old saying imagine the audience is naked is probably not the best idea i

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

you are nervous. Your audience wants you to succeed, and if you like your audience, they will like you. Your charisma and energy will be contagious and when you are able to

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

elate to the audience, they will relate to you and see your good character. This will send any remaining butterflies in your stomach off to the field to fly where they belong.

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

It is ok to use an outline, but never read a speech verbatim off of a piece of paper. You should be familiar enough with your topic before your presentation where just short

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

notes to yourself will suffice. Arrive early enough to the presentation so you are not rushed and cannot relax before your presentation. Visualize yourself giving a masterful

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

presentation and then see the audience applauding your efforts. This exercise is a crucial ingredient in the success of any endeavor. If you ever watch Michael Jordan before

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

free throw, he makes the basket in his mind before he shoots the ball. I have given thousands of speeches in my mind…and they were all a huge success!

When you are ready to

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ive your presentation, take a deep breath and just begin talking like you are talking to a group of friends at the local tavern, just keep the language appropriate to your audi

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ence. Cover everything that you planned on covering and in the order you planned on covering it. Be sure to look your audience in their eyes, this will really allow you to co

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

nect with your audience and make them feel touched by you. Careful with your “um’s “ and “ah’s,” relax and have fun. Soon enough that round of applause that you envisioned wi

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

l be a reality and you will be back in your seat, safe and sound. This is now the time to imagine your audience naked. Congratulations you have given a powerful presentation

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advice You - Present Powerfully

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