Advice You - Business

Have you ever had to make a presentation to a group? Maybe it was to a client. Or, maybe to a group at your Church about an idea you had? If you have avoided making a presentation so far, y

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ou are probably, more lucky than good. Eventually we all have to make presentations. Sometimes it is good to make presentations, to inform, educate, and motivate others for a specific purpos

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

. When it is either your responsibility to present, or your opportunity to present, here are some guidelines that will help you make your point effectively.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

isual impact has the greatest, longest lasting impact – show as much or more visually as what you say. Use pictures, use color. Use diagrams and models. Use people, especially childre

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

, when safe and appropriate.

Use whatever it takes to make your point. Be safe, be practical, be appropriate, but be memorable. Bring in props,

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

se music.

Build up to points in logical steps that lead your audience to the obvious conclusion you want them to make.

Use

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

spaced interval learning on major points. Reshow visuals, repeat points and ideas several times during your presentation. Put them in your summary too.

Use timing, silence, and “the pregnant pause” to increase your impact. Think about how comedians and serious actors use these devices. Ask questions, and then wait for th

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

answers. Lead, tease, and make them wait.

Develop a list of zingers. These are statistics, quotes, pictures, and concepts that stop your audience. They make them say,

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

“Wow, I didn’t know that!” Spread your zingers throughout your presentations. This will keep your audience listening and wondering, “What will she say next?”

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

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Interact with your audience where practical and not disruptive. Draw them into your presentation. Play games with them. Have them role-play a sce

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

nario. Ask questions and make them answer.

Always maintain control. Give a short break if a heckler or other person is disruptive. If you see

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

people nodding off or talking to others, stop, have everyone stand and stretch. Before you begin, ask politely but firmly for everyone to turn off his or her cell phone and beeper. If they c

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

nnot, ask them to sit in the last row, ringer on silent and leave the room to speak if called.

If you make a goof or mistake, admit it, smile and

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

go on. It will eventually happen to you. Do not allow it to disrupt you when it does. Let it go and keep moving. If it is a funny mistake, laugh at it yourself too.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

a person questions a statistic or statement or asks for your source, if you do not have it immediately available say, “thank you, I’ll check into that. I do want to be accurate,&

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

rdquo; and go on. Do not argue or engage them, even if you are 100% certain. Finish your presentation and then privately discuss the issue if it warrants it. If you verify your sources, thi

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

will seldom occur.

These ten suggestions should allow you to make effective presentations and enjoy it at the same time.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ractice will help you improve. It is a good idea to rehearse a presentation several times before the actual presentation. Time yourself when you practice. Make sure you stay within your tim

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

limit. It is better to end a little early than to drag on a minute too long. Experience will teach you the most about presentations; however, these guidelines will certainly get you started

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advice You - How To Make Effective Presentations

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