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Advice You - Signaling Your Passion
Peggy Noonan, former speechwriter for President Reagan and current columnist for the Wall Street Journal, has a favorite saying about presentation audiences: “They won’t care how much you know until they know how much you care!”
Regardless of how compelling you believe your message to be, your
Regardless of how compelling you believe your message to be, your
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
audience won’t become engaged unless you physically demonstrate just how compelled you feel. To do that, you need to raise the volume of your voice, add some inflection to your key words, and bring your upper body into play. We emphasize upper, because with the possible exception of Elvis Pr
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
sley, none of us can really add to the quality of our presentations with movements of the lower body.
The problem is most people really don’t know where to put or what to do with their hands. They would just as soon have their arms fall off before a public speaking appearance because they seem
The problem is most people really don’t know where to put or what to do with their hands. They would just as soon have their arms fall off before a public speaking appearance because they seem
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
to both get in the way and, worse, accentuate nervousness. Having trained literally tens of thousands of speakers over the years, we’ve seen virtually everything that a person could possible do with their hands when up in front of the group. Here are by far the most popular things that we sug
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
est you become aware of and avoid:
The “Fig Leaf”
The most favored position for most people’s hands is the clasped position. The hands come together like magnets right at the belt buckle point. We say magnets because once those hands come together, there’s no way that they’re coming apart aga
The “Fig Leaf”
The most favored position for most people’s hands is the clasped position. The hands come together like magnets right at the belt buckle point. We say magnets because once those hands come together, there’s no way that they’re coming apart aga
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
n. It’s as though your hands have been super-glued together. People try to break their hands apart, but it’s very difficult to do.
When your hands are together in front and the back of the hands are facing the audience and covering your private parts, it’s commonly referred to as the “fig le
When your hands are together in front and the back of the hands are facing the audience and covering your private parts, it’s commonly referred to as the “fig le
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
f position”. For some reason this position seems a little more popular with the guys. Worse is the “talking fig leaf”, where you gesture with your hands while they are in this position. Needless to say that can be a real distraction.
The reverse of this is when your hands are clasped toget
The reverse of this is when your hands are clasped toget
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
her behind your back, which is commonly referred to as the “reverse fig leaf” or what we like to call “parade rest” for those of you with a military background.
The “Johnny Carson”
It’s also popular to put one or two hands in your pockets. It looks comfortable, but you simply handicap your a
The “Johnny Carson”
It’s also popular to put one or two hands in your pockets. It looks comfortable, but you simply handicap your a
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ility to gesture, describe, and emphasize key points. Also, having your hands in your pockets typically leads to key swirling or change jingling, or what we term “executive worry beads”. People in the audience start to count to themselves silently, “Well, let’s see: that sounds like about 4 q
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
arters, 3 dimes, and a nickel. I’ll bet it’s around $1.35.”
Obviously, this is distracting. And it is hard to describe ‘expansion’ or a ‘big opportunity’ to your audience when your hands are in your pants.
The “Spider on the Mirror”
Until his handlers taught him otherwise, Dick Cheney woul
Obviously, this is distracting. And it is hard to describe ‘expansion’ or a ‘big opportunity’ to your audience when your hands are in your pants.
The “Spider on the Mirror”
Until his handlers taught him otherwise, Dick Cheney woul
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
use this annoying gesture every time he would do something embarrassing to the administration and have to go on “Meet the Press” or another Sunday TV talk show to explain himself. The “spider on the mirror” involves both hands connected at the fingertips moving back and forth. If you can’t v
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
sualize it, just think of ET touching all of his fingers with a human hand, but then imagine those two hands attached to the same body.
The “Pointing Dancer”
This one’s a real combo-platter of problems. It involves a “Saturday Night Fever” type of movement were the speaker dances and moves b
The “Pointing Dancer”
This one’s a real combo-platter of problems. It involves a “Saturday Night Fever” type of movement were the speaker dances and moves b
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ck and forth, while pointing up and down. While studying his steps, the audience misses the message. These movements should be reserved for the dance floor.
Actually, you need to stay away from pointing and using fingers all together. A single finger straight up in the air, no matter which
Actually, you need to stay away from pointing and using fingers all together. A single finger straight up in the air, no matter which
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ne it is, looks ugly and appears arrogant and condescending. It conjures up images of scolding, road rage, and various cultural insults. Different fingers also mean different things and in a culture as diverse as ours. Why take a chance? Which leads us to another finger problem:
The “Bad
The “Bad
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
Accountant”
We often see people hold up two fingers and say, “There are three things that I want to tell you about.” It’s inconsistent, and immediately takes the audience off your message. Still others will show a complete hand and name five things and count each finger for everything on the
We often see people hold up two fingers and say, “There are three things that I want to tell you about.” It’s inconsistent, and immediately takes the audience off your message. Still others will show a complete hand and name five things and count each finger for everything on the
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
list. “The first thing is (grabbing first finger), the second thing is (grabbing second finger)”, and so on. It ends up looking like the nursery rhyme about “This little piggy went to the market…” Plus, it will get your hands together again causing potential magnet problems.
The “Phone Booth
The “Phone Booth
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
We know you’ve all seen presenters who spend the entire time in front of the group with their arms clasped around their chests, as if they are hugging themselves. Comfortable, perhaps, especially if the room is chilled, but not very user friendly.
What you should do…
Break out of the phone
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
booth and take the handcuffs off. You have the whole front of the room with empty space. Use it wisely to visually mirror the story that you are trying to depict, and use your full wingspan to describe and explain. Adopt a stance that both appears balanced and also allows you to keep from ne
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ding or wanting to rock or pace back and forth.
Then, gesture from the shoulders, not the elbows. Use your hands to describe and emphasize. Drop your hands down to your side (neutral position) when you’re starting your speech or when you’re done gesturing.
When you gesture from the neutral po
Then, gesture from the shoulders, not the elbows. Use your hands to describe and emphasize. Drop your hands down to your side (neutral position) when you’re starting your speech or when you’re done gesturing.
When you gesture from the neutral po
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ition, your gestures become more emphatic. Dropping your hands down to your side is, for many, difficult to do. Yet it is from this neutral position that your gestures have the widest range, and thus the ability to show the extent of your passion.
And when they sense the passion, they listen
And when they sense the passion, they listen
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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