Advice You - Business

Using stories, illustrations, vignettes and anecdotes is a fantastic way of esta

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

blishing a relationship with your audience. Good speakers are good storytellers

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

nd audiences can relate to them in a way they won't relate to anything else.

Th

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

se are some of the benefits of using stories in your presentations:

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

lling a story about something that affects you is a good way for you to relax at

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

the start of a presentation

People are naturally drawn in by real stories.

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

Whenever a speaker starts to tell a story, everyone in the audience immediately

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

akes up to hear it.

It makes your talk natural. When you tell a story, you'

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e not “making a speech” anymore. You're simply having a conversation.

Stori

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

es are real-life examples which illustrate your point. The easiest way to explai

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

complicated ideas is through examples or by sharing a story that underscores th

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

point. Great speakers tell stories that support their message.

People reme

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ber stories. If you want your audience to remember your message, then find short

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

, interesting stories or examples to support your major points.

You must

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

be imaginative and unique when you tell your stories. Talk about your youth. Tel

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

a story about your kids. Stories about your customers. Stories about things in

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

he news. Even if it’s made up, it’ll keep your audience interested and keep the

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

presentation topic grounded in something practical and realistic.

Good stories

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ave interesting, clear beginnings, provocative, engaging content in the middle,

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

nd a clear, logical conclusion. Tell relevant stories in a clear, concise manner

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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