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Advice You - Effective Presentations - Developing the Body of Your Presentation
In previous articles, I have talked about strategies for creating a strong opening to your presentation. Once you've grabbed your audience's attention, it'
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
s time to move into the body of your presentation. Here, you'll discuss your topic in more detail. If your purpose is to inform, you'll use the body of you
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
presentation to describe your topic and demonstrate how it relates to your audience. If you're goal is to persuade, you'll use the body of the presentatio
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
to define the problem and offer your solution. In this article, we'll discuss proven methods for developing the body of your presentation.
Remember, you
Remember, you
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ave a limited amount of time in which to address your audience, therefore you must limit the number/breadth of main ideas covered in your presentation. Dep
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
nding on the time allotted to you, it's best to stick to two to five main points. You need to provide supporting evidence for each main point, so allow eno
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
gh time to develop each point in adequate detail. It's usually best to err on the conservative side - if there's a question in your mind about how many poi
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ts you can reasonably discuss, go with the lower number.
Once you've determined the most important issues to illuminate during your speech, the next thing
Once you've determined the most important issues to illuminate during your speech, the next thing
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
you should plan is the appropriate organizational structure for your speech. Yes, you really do need to plan your presentational structure. There's nothing
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
more frustrating than listening to a speaker who jumps from one topic to another without explaining how the topics are related, repeats herself often, and
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ever seems to get to the point. These are just a few the side effects of poor organizational structure. You should organize the body of our presentation in
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
a manner that makes sense for your subject. In fact, most subjects naturally lend themselves to a particular structure.
The most common organizational pa
The most common organizational pa
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
terns are:
1) Topical - use when several ideas relate to your theme, each distinct idea becomes a main point. This structure is useful for informative sp
1) Topical - use when several ideas relate to your theme, each distinct idea becomes a main point. This structure is useful for informative sp
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
eches.
2) Chronological - uses time sequence for a framework. This structure is useful for both informative and persuasive speeches, both of which requir
2) Chronological - uses time sequence for a framework. This structure is useful for both informative and persuasive speeches, both of which requir
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
the presentation of background information
3) Spatial - organizes material according to physical space. This structure is useful for informative speeche
3) Spatial - organizes material according to physical space. This structure is useful for informative speeche
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
.
4) Classification - organizes material by putting things into categories. This structure is useful for both informative and persuasive speeches.
5) P
4) Classification - organizes material by putting things into categories. This structure is useful for both informative and persuasive speeches.
5) P
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
oblem/Solution - organizes material by describing a problem and then presenting a solution. This structure is useful for persuasive speeches.
6) Cause/Ef
6) Cause/Ef
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ect - organizes material by describing the cause of a problem and then presenting the effects of the problem. This structure is useful for persuasive speec
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
es.
As you can see, some subjects could easily be organized by a number of different patterns. Chose a structure that supports the presentation of the sup
As you can see, some subjects could easily be organized by a number of different patterns. Chose a structure that supports the presentation of the sup
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
orting materials you plan to share with your audience. Whatever organizational structure you chose, make sure to stick with it throughout your presentation
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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