Advice You - Business

Let’s continue on techniques on how to build rapport with the audience. If you have missed my previous article, you can email me and I will gla

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

dly send it to you.

To recap, in Part 1 of this topic, we discussed on using various communication skills to establish and build rapport with

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

he audience. 5 elements of communication skills were mentioned. They are:

1) Vocal Tone 2) Facial Expressions 3) Hand Gestures 4) Pacing 5

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

) Pitch

In this Part two of this series, we will focus on how to capture your audience’s attention and make them yours immediately! If you are

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

able to capture their attention during the opening of your presentation, your battle of building rapport is half won.

Research shows, you have

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

exactly thirty seconds to command the attention of your audience. Don't waste it!

Here are 3 sure-fire ways to start (in my ebook, I have 7 m

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

thods to WOW the audience right at the beginning), whether you are presenting in front of a large audience or a small group of people. There's

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

no right or wrong way to open. You must choose the right technique based your style and the purpose of your message.

1. USE AN ANECDOTE.

An a

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ecdote can provide a strong opening--but only if it transitions logically and comfortably into the objective of your speech. It is however NOT

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

about telling a joke. No one can predict the joke’s success or failure. So why take the risk? An anecdote is a very short story, usually one wi

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

h a human interest angle. It creates immediate identity and empathy with your audience and grabs them right from the start! I recommend using a

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

true story, personal if possible, that you have polished until you are confident it will always be a success. For best results, your story need

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

s to be tied into your premise or purpose.

2. USE A QUOTE.

Using a quote can be a sure fire way of capturing your audience attention. However

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

that doesn’t mean a quotation from William Shakespeare, Winston Churchill or even Bill Gates, unless one of them specifically said some that c

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

an be tied into your premise or purpose. However, if you can provide an endorsement or positive comment about you, your products or your subjec

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

matter, then the quotation can provide relevant value. An endorsing quotation can capture your audience’s interest and give credibility at the

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

outset of your presentation.

3. PROVOKE THEM WITH A QUESTION.

A well chosen, relevant question evokes an immediate response, involves the au

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ience, breaks down barriers and gets the audience thinking about how your message applies to them. Be careful though with the show of hands que

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

stion. It can be considered invasive. Many audiences have been there, done that and would not appreciate being drawn out that directly. Stick w

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

th the rhetorical question which can be an excellent opening, as long as it is both provocative and relevant to the audience and subject matter

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.adviceyou.org.ua/article/34473/adviceyou-How-to-Develop-Great-Presentation-Skills--Building-Rapport-with-the-Audience-Part-2.html">How to Develop Great Presentation Skills - Building Rapport with the Audience (Part 2)</a>

BB link (for phorums):
[url=http://www.adviceyou.org.ua/article/34473/adviceyou-How-to-Develop-Great-Presentation-Skills--Building-Rapport-with-the-Audience-Part-2.html]How to Develop Great Presentation Skills - Building Rapport with the Audience (Part 2)[/url]

The Federal Trade Commission enforces franchise company disclosure rules. They have developed a policy for the uniform franchise disclosure laws. The UFOC contains massive amounts of disclosure and often is 200 pages, most of which no one ever reads. It also contains all the franchisor’s present franchisee’s phone numbers.

Successful businesses may not place their promotional product policy at the top of their priority list. However, emphasizing the importance of customized giveaways helps solidify an organization’s relationship to affiliates, patrons, and future clients.

Xpressions Display is a versatile, durable, light weight portable display that displays changeable graphics. They are high impact displays that create a 3D appearance.

Tags

Links

Advice You - How to Develop Great Presentation Skills - Building Rapport with the Audience (Part 2)

Related Articles: