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Advice You - Business Presentations and Stage Fright
We have one person in our office that must have been born with the skills, talent, and ability to be a total extrovert and give a speech or prese
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ntation at the drop of a hat. However, according to a human resource survey reported in 2005, approximately 15% of employed persons are highly ap
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
rehensive about communicating orally in organizational settings. Practically everyone – about 85% of the population, in fact – experiences "stage
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
fright" when they give a speech.
Another person in our office, we’ll have to call him “Joe,” was pretty near the bottom of that 85%. He was pro
Another person in our office, we’ll have to call him “Joe,” was pretty near the bottom of that 85%. He was pro
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ably one of the 5% of us who have an excessive and debilitating fear of speaking in public.
Realizing this could affect his career from moving f
Realizing this could affect his career from moving f
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
orward, he decided he needed to do something. Shakespeare wrote, “All the world’s a stage. And all the men and women merely players,” but if we’r
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
not pretty good players, then we may face missed business opportunities, lost clients, being passed over for promotions. Any of these occurrenc
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
es can cost us tens, even hundreds of thousands of dollars over a career. So, our “Joe” went for help to acting professionals who teach transferr
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ng performance skills to the business arena, and it really made a difference.
I know of two places in Houston, Texas where they have acting clas
I know of two places in Houston, Texas where they have acting clas
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ses to help the business person; “Joe” went to the Houston Academy of Dramatic Arts (www.hadaedu.org) and Lasater Training (www.barbaralasater.co
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
). Most cities of any size have acting schools which also offer lessons for business people who do presenting or any public speaking. Hopefully,
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
you can find someone in your city if you need this type of training. Until then, the following tips should help improve your presentation skills
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
:
-
Practice: Okay it’s just like learning to play the piano, practice, practice, practice, but it’s surprising how many people don’t
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
practice in front of a mirror or in front of friends.
Visualize: See yourself successfully presenting to a pleased audience, and visualiz
Visualize: See yourself successfully presenting to a pleased audience, and visualiz
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
e your audience as just people no different than you. That’s who they are.
Know your material: This one should be obvious, but many peopl
Know your material: This one should be obvious, but many peopl
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
simply don’t prepare their material and then have stage fright because they feel unprepared. Go figure.
Focus on one idea that's usable:
Focus on one idea that's usable:
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
All your audience really wants is to walk away with something they can use.
Relax: If you are at ease your audience will be at ease.
Relax: If you are at ease your audience will be at ease.
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
Use resources: A good Flash or PowerPoint presentation can make your presentation more interesting and make your job easier.
What wi
What wi
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ll, of course, do the most good is real training, at an acting school or somewhere else, that incorporates practice before class audiences and de
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
elops skills such as voice control and body movement. “Joe” is now able to present at work and at networking events with the poise of Tom Cruise
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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