Advice You - Business

For many people the mere thought of giving a presentation fills them with fear. This article

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

sets out some hints and tips to make it a success.

Planning

It seems really obvious when som

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

one says you need to plan your presentation. Often however this is an area that is skimmed ov

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

r. How long? As a general rule, I suggest that you take the time allocated for the presentat

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

on time and multiply it by 3 to give you an indicative time for your planning.

Structure

If

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ou are going to get your message across you need structure. One of the best tips I ever recei

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ed was to think of the presentation like a newspaper article. You have:

• A headline

• Two

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

r three messages

Slides

Many of us will have heard the term death by power point. Presenter

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

can often:

• Have too many slides

• Have too much content on the slides

•

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

Use too many graphics

Again, as rule of thumb, if you are doing a presentation lasting 10

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

15 minutes you are unlikely to need more than 6 slides.

Practice

No matter how many times yo

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

u have delivered a presentation you need to practice you presentation in advance. Start with

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

tanding in front of a mirror. Then move on to practising in front of your family or partner.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

Then colleagues and friends. Try to do at least 3 practice runs.

Feedback

Ask and listen ca

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

efully to the feedback you are receiving about the structure, slides and delivery. See this a

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

an opportunity to turn a good presentation into a great presentation.

Delivering Presentatio

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

For many, this is the part they dread. Here are a few tips to ensure things go smoothly.

•

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

Check the equipment in advance

• Make sure you know how to load the presentation

• Take a fe

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

minutes to relax yourself before you start

• Don’t worry about memorising the words, just re

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ember your headline and key messages

• Pace yourself

• Try not to be too serious

• Have fu

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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It's got to be perfect - actually it doesn't. 'Good enough' is better. Reluctant salespeople please note.

How gossip, which so many view as innocent entertainment, can ruin reputations and careers.

Running a small business is a challenge in today’s world, but the rise of the internet has provided a new medium for the small entrepreneur to thrive. Both traditional and internet businesses will fail if the owner does not understand the basic fundamentals. All businesses must have a purpose, but it needs to be more than making a lot of money. It should be more specific for example “PHP program for internet applications”. Once you have a purpose your business will be more focused. Begin with the end in mind. Know where you are going and you can take the next step.

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