Advice You - Business

In this fast paced knowledge economy, whether you are a business owner, employee, sales person, student or even a homemaker, success in your chosen field depends heavily on

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

how you are received. How you are received depends on how you communicate or present. Based on how you present an idea, people may or may not buy something from you, may or

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ay not learn something from you, may or may not give you high grades or worse may or may not choose to do business with you!

The ability to get a message across clearly and

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

convincingly can win business, enhance reputations and help people become more successful generally. Top business people rank presentation skills among the most important.

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

eachers in various educational institutions also observed that top achievers have excellent presentation skills. Making presentations is increasingly becoming more important

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

in the workplace and schools. Increased competition has made the ability to influence diverse audiences positively a critical success factor in an individual's work and lif

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

in general.

Lets look at the 3 fears many people have in making presentations

1. Nervousness

This is in fact the top fear that many people face when making presentations

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

. People tell me that even with just the thought of making presentations gives them butterflies in their stomach. But you know what? Even the most seasoned presenters, enter

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ainers, orators get nervous. There are legendary stories of entertainment superstars who undergo extraordinary episodes of stage fright right before they perform. They exper

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ience blurred vision, nausea, and headaches - even after performing hundreds of times. So, if these entertainers face anxiety on stage, is it any wonder that the rest of us

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ay be fearful of appearing before groups?

You would think I am nuts, but being nervous is good! Why? Because when you are nervous, your body produces various chemicals such

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

as adrenaline which would heighten your senses, make you more alert and drive more blood to your brain, so that you can actually think and react better. Harness the energy o

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

f nervousness and you are on your way to making a great presentation. Oh yes, one more tip. Never, never, never say you are nervous or acknowledge your fear in any way to yo

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

r audience or even to yourself. That puts up an immediate barrier with the audience and will deflate any confidence you have gathered

2. Audience Phobia

Many people fear t

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

hat they will be scrutinized and judged upon once they are in front of the stage or group. This is totally untrue! You got to realize the audience is simply human, as you ar

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

. They are there to hear what you have to say and have no agenda that says you are not good enough. In most cases they are there, in the room, hall or venue because they wan

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

t to be. Learn to relax, smile and connect with the audience. Once that is done, they will love you to bits! How to do it? Read on!

3. Feeling incompetent & Inadequate

Do

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ou feel incompetent and even inadequate after making what you deemed to be a poor presentation? Many of my friends and colleagues feel this way. Even I felt this way during

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

my initial years of presentation. But my friend, presentation is a skill. Being lousy at a skill doesn't reflect how good or how bad you are as a person. It also doesn't mea

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

you are incompetent in your job or at the things you do. It just means that you need to improve on those skills and this is what we are about to learn in the later chapters

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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They often say crime does not pay and indeed there are numerous examples of this. There are also examples of careers in crime, which do pay, well at least for a while. For instance there is the bank robber who lives quite well for a little while with literally money to burn and then after his short career gets to retire with full benefits and live in a gated community; Prison.

The traditional model of career choice suggests a linear pattern. Get to know yourself. Learn your kills and talents. Explore careers that seem to best utilize your talents and skills. Today, both research and experience suggest that real career change doesn't happen this way...

As the business owner, it is your responsibility to meet the customer's expectations and provide good customer service. Even if your business does not involve a formal contract that spells out to the letter what should be expected, there is generally a clear understanding of what the customer expects and what you are willing to deliver. If you back peddle on your end of the bargain, let's say by serving a bad meal or losing a customer's laundry and refusing to make things right, then you are guilty of not meeting the expectations of your customer and thereby are guilty of providing bad customer service.

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Advice You - The 3 Fears Of Making Presentations

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