Advice You - Business

In all my years of public speaking, I have learned many techniques to help calm those butterflies in the ol' stomach before getting up in front of a group. Several techniques don't actually have anything DIRECTLY to do with speaking

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

or being in front of the group at all!

One time I did a presentation on the topic of Public Speaking and in my intro I asked the audience to grab the big box of 'Fear of Public Speaking' I had placed on everyones tables. They look

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

d around the room quite dumbfounded! Then I asked if I could go to the store and buy a big family-sized bag of 'Fear of Public Speaking', but by then they realized where I was going with this....the fear of public speaking doesn't a

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

tually exist, rather, it only exists in our minds!

Have a backup plan! If you are preparing a presentation and you are planning on using some high-tech approach (say a Power Point presentation), have a backup plan! Print enough co

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ies of the slides so everyone in your group can have a copy and hand them out whether the Power Point presentation works or not. Also, one more word about Power Point and similar approaches, DO NOT write every single thing you want

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

o talk about on the slide and read it word for word. My theory, if 2 things are identical (in this case, what you are saying and what the slides say) one of them isn't needed!

Print your handouts in advance! Do not, I repeat, DO N

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

T print your handouts on the day of the presentation, rather, at least 1 day prior. Why? It's simple, what if your printer or copy machine is out of toner? What if your LAN is down and you can't access the printer? What if you re

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

alize you are out of paper after only 3 handouts are printed? If you need to run to Kinko's to get copies made, it will be MUCH EASIER 2 days prior to the presentation than 20 minutes before the presentation is set to begin! Also,

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

f you're speaking away from your home turf, print everything you need, put it in a folder and put it in your car 2 days before the presentation so you know it's there. There is nothing worse than showing up to your speaking venue an

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

all of your handouts are sitting in your printer across town! (By the way, I speak from experience on all of these accounts!)

See the venue! If it is possible, see the venue prior to the presentation. I know this won't work ever

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

time, but if possible, try to make it work! You want to see how the room is laid out. You want to know what resources are already there. If you bring a Power Point slide show, does the room have a screen that you can view it on?

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

If you need to to write things on a white board, for one, is there a white board? And second, are there markers and in enough colors? I saw this go wrong recently where the person had a marker but it didn't work! It must have been

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

unning out of ink because instead of being bright red, it was light pink. I could see what she wrote because I was in the front of the room, but I HIGHLY doubt those even a few rows back could see it!

Who's going to be there? Find

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

out in advance who is going to be there. Send out an e-vite and have people RSVP to it. You probably won't get an exact number, but you will be close! (can you see how this could tie into the above suggestions? Handouts, venue si

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ze, etc) Is the CEO going to be there? Will there be customers and potential customers there? Some people prefer not to know in advance, but I personally think it is critical.

Prep time? Typically I won't take on a speech projec

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

or presentation without a minimum of 10-14 days advance notice. Now I know that isn't feasible in many peoples line of work, but again, thats just me. I know seasoned presentation leaders that will take something on with 3 days no

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ice. Occasionally I will be asked to give a presentation that I have given before with 1 day notice, and I am okay with that. It's really up to you, there is no right or wrong, but rather, what works for you. It's a lot like dieti

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

g, when you think about it. Some people can have only 1500 calories a day, while others do much better on a high protein, low-carb diet! But the best suggestion I can give is try everything and see what works best for you!

In conc

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

usion, I am convinced that, by following these suggestions, you will eliminate many of your fears when it comes presentation time! Public speaking doesn't have to be some nerve-racking thing, in fact, the good far out weighs the bad

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

(perhaps thats a topic for another article!). There is almost no place I would rather be than in front of a group talking about something I know a lot about, and following these suggestions, I know it will be your favorite place too

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Carreer issues have always being a matter of concern for youngsters. However it is simply by proper self assessment and initiative that one can easily come to a conclusion.

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