Advice You - Business

You may have heard the popular saying that ‘people fear public speaking more than death’. Whatever the truth of that claim, there is no doubt that a fear of public speaking is very common. If

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

you are scared or nervous about speaking in front of an audience, you can take heart that you are not alone.

Today, perhaps more than any point in history, effective verbal communication ski

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ls are essential to success in all types of businesses and workplaces. The majority of students and professionals in all walks of life are likely to be called upon to give a presentation at so

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e point.

A fear of public speaking can hamper your performance or even worse, cause you to purposefully avoid situations where you may need to present in front of an audience. It can prevent

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ou from getting your point across, from performing at your best and advancing your business or career. I know all this, because I myself have suffered in the past from the paralysing effects t

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

at a fear of public speaking can have on your life and career.

Change your focus

The first step on my journey to overcoming this fear was to change my perspective of the problem. If y

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

u are a nervous or fearful speaker then you are likely to have an aspiration to ‘overcome my fear of public speaking’, or something similar. It is this aspiration that you need to change befor

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

anything else. You need to change what you are trying to avoid e.g. ‘ I don’t want to be scared of public speaking anymore’ to what you want to happen instead.

I am asking you to substitute

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

negative statement with a positive one. So your new aspiration might be something like ‘I want to become a relaxed and professional public speaker’. Once you have identified what it is you wa

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

t in this positive way, then make it a firm goal by writing it down on paper. Review that goal every single day. Think about what it will mean, what you will hear, see and feel when it becomes

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

reality.

If you keep on focusing on overcoming your fear of public speaking you may be creating what psychologists call a ‘self-fulfilling prophecy’. By focusing on what you positively want i

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

nstead you create an impetus for changing the way that you think about public speaking and consequently the way you feel about it.

Your ‘problem’ of public speaking is ultimately caused by th

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

way you think. There is no doubt that you really are nervous and you may have physical effects just thinking about speaking in public. But, all these effects are directly caused by the way y

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

u think about presenting.

So my advice is to change the way you think about you fears before you do anything else. Focus on becoming great speaker rather than avoiding the fear and nerves. I

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

m not claiming that by changing your focus and setting a positive written goal will solve you speaking nerves. I am saying that it is the first step.

Practical benefits

The result fo

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

me of this process was a real interest in public speaking and a desire to master the skills of presenting. It transformed public speaking from a real fear into one of the most engaging and in

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

eresting aspects of my life.

Once you change your focus, there are many other practical steps you can take to achieve your speaking goals. I will write about these steps in future articles, b

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

t for now, I suggest that you cultivate an interest in the subject, by reading books and articles about speaking and presenting. I also recommend that you join Toastmasters International. This

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

fantastic organisation has thousands of clubs around the world providing a non-judgemental, practical education in public speaking for its members.

If you were attracted to this article becau

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

e it is titled ‘ The first step to overcoming you fear of public speaking’, then I suggest that in future you should look for articles that are titled ‘How to be a great, confident presenter’!

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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